Multiflow Media – Videoproductie – Live Streaming

Hoe promoot je je bedrijf in 2026? – Marketinggids

multiflowmedia — Sun, 08 Feb 2026 19:17:22 +0000

Hoewel er de laatste jaren veel wordt gesproken over AI, zal 2026 het jaar worden waarin authenticiteit centraal staat. En hoewel het gebruik van AI als tool al de norm is, wordt de volledig gegenereerde content door het publiek niet gewaardeerd. Dus wat is de beste manier om je bedrijf te promoten in 2026? Hier is wat je moet weten over marketing in dit jaar.

Authenticiteit staat voorop

Het wordt voor mensen steeds moeilijker om te beoordelen of wat ze zien echt is of gegenereerd. Daarom is het zo belangrijk om bij het promoten van je bedrijf, en zeker bij het promoten van je persoonlijke merk, de echte persoon achter dat merk te laten zien. Mensen willen nog steeds samenwerken en zaken doen met mensen.

Dus authentiek zijn op sociale media zal een cruciaal aspect zijn om verdere relaties met het publiek op te bouwen. Je avatar kan 100% op jou lijken, maar hij zal zich in het echte leven nooit zo gedragen als jij. En als een klant zich eenmaal bedrogen voelt, komt hij niet meer bij je terug.

Menselijke klantenservice is waardevol

AI-chatbots irriteren mensen, echt. Een klant die contact wil opnemen met de klantenservice, wil met een mens praten – niet met een bot, want die begrijpt hem vaak niet. Als je dus denkt dat je je hele klantenservice kunt ontslaan en vervangen door ChatGPT, dan raak je klanten kwijt.

Niets zal in 2026 zo gewaardeerd worden als een mens aan de andere kant van de chat, e-mail of telefoon. Het kan zelfs je onderscheidend vermogen op de markt zijn, dus zorg ervoor dat je klantenservice uitstekend is!

In 2026 moet je je echt onderscheiden op de markt

Het creëren van content was nog nooit zo eenvoudig als nu. Dit maakt het echter ook steeds moeilijker om je doelgroep te bereiken met je content en vervolgens hun aandacht vast te houden. Als je je bedrijf wilt promoten en wilt dat mensen je niet snel vergeten, moet je iets anders doen dan anderen! Maak content die mensen willen opslaan en doorsturen.

Je kunt bijvoorbeeld een reeks korte video’s maken voor Instagram waarin je laat zien hoe het werkproces eruitziet. Op een humoristische manier, of misschien wel in kostuums. Zorg ervoor dat de content interessant is voor de kijker, maar promoot ook je diensten of bedrijf. Of misschien een reeks scènes met de meest voorkomende problemen waarmee klanten komen? Wees creatief, wees uniek!

Je kunt ook een door AI gegenereerde bedrijfsmascotte maken en deze gebruiken in reclamemateriaal. Zo’n klein element op de achtergrond, in combinatie met echte inhoud, is oké.

SEO-optimalisatie is nog steeds belangrijk

Het hebben van een website is nog steeds een belangrijk onderdeel van marketing en bedrijfspromotie. Vooral nu, wanneer mensen ChatGPT of een ander AI-model gebruiken voor onderzoek of het maken van beslissingen. Het is dus belangrijk dat je website een goede SEO heeft, want dat heeft invloed op het verschijnen in aanbevelingen die door AI worden gegenereerd.

Goede SEO is niet alleen belangrijk op je website. Als je een YouTube-kanaal hebt of posts op Instagram of Facebook plaatst, kan deze content ook in zoekmachines worden weergegeven. Als je profiel openbaar is, natuurlijk. Zorg dus voor de tekst van de posts of beschrijvingen onder de afleveringen. Voeg daar links, trefwoorden en zinnen toe die mensen in de zoekmachine kunnen invoeren.

AI als hulpmiddel om je werk te vergemakkelijken

Je hebt geen excuses meer dat je geen ideeën hebt voor content en daarom niets op sociale media plaatst. Met behulp van AI kun je ideeën bedenken voor content die past bij je branche, producten en diensten, maar ook bij je doelgroep. Als je je AI-tool goed ‘voedt’, zal deze veel meer ideeën kunnen bedenken. En jij kunt die ideeën vervolgens verder gebruiken: carouselposts maken, video’s over dat onderwerp opnemen, artikelen voor je blog schrijven.

AI-tools kunnen je werk versnellen en vergemakkelijken. Bedenk welke processen in je bedrijf door AI kunnen worden ondersteund en gebruik dit om je bedrijf te ontwikkelen. Je kunt bijvoorbeeld gegevens uit Google Analytics analyseren met AI-tools en daaruit conclusies trekken. Blijf niet achter, want je concurrenten doen het al.

Video content en carrouselposts het populairst op sociale media

Het verbaast waarschijnlijk niemand meer dat videocontent nog steeds het populairst is. Mensen kijken gewoon graag naar YouTube, Reels of TikToks. Dus als je nadenkt over nieuwe content voor je bedrijfsprofiel op sociale media, maak dan zeker videocontent en publiceer die regelmatig – overal.

Daarnaast worden op Instagram carrouselposts aanbevolen. In dergelijke posts kun je ook veel meer informatie overbrengen; met behulp van foto’s, afbeeldingen of creatieve ontwerpen. Je kunt dergelijke carrouselposts ook op LinkedIn of Facebook publiceren.

Marketing in 2026 – wat is het waard om te doen?

Podcasts zijn nog steeds populair, ook die welke zich op een niche richten. Het is ook een geweldig format om kennis over te dragen, en je kunt zelfs met je medewerkers praten over problemen die je voor je klanten oplost.

Een YouTube-kanaal is een krachtig onderscheidend kenmerk van een bedrijf. Door afleveringen op YouTube te publiceren, kun je je bedrijf jarenlang promoten, omdat YouTube ze voortdurend aan anderen kan aanbevelen. Als je regelmatig afleveringen publiceert en je kanaal groeit, word je ook beter gezien door klanten. Ze kunnen je in deze afleveringen leren kennen, zien hoe je werkt, wat voor persoon je bent – wat de afstand verkleint. Zo iemand die contact met je opneemt, weet al dat hij met je wil werken.

TikToks en Reels zijn inmiddels een must. Maar kopieer trends niet klakkeloos! Creëer content die interessant is voor je publiek (dus je klanten), die hen iets leert en hen waarde biedt. Op het profiel van je bedrijf moet je content publiceren die gerelateerd is aan je branche. Verkoop niet zomaar. Maak posts die verband houden met je diensten of producten – dat zal de klant sneller overtuigen om te kopen dan hem rechtstreeks te zeggen “koop dit”.

2026 wordt een interessant jaar, waarin veel door AI gegenereerde content zal verschijnen, maar waarin mensen tegelijkertijd echte content zullen willen zien die ze kunnen geloven. Mensen zullen ook steeds moeilijker kunnen beoordelen wat echt is, waardoor ze minder vertrouwensvol zullen worden. Het opbouwen van vertrouwen bij klanten en authentiek zijn als merk zal cruciaal zijn. Denk bij het plannen van marketingactiviteiten dus zeker aan de mensen uit je team die in video’s of foto’s willen verschijnen en creëer samen met hen content.

Wees authentiek, wees echt, wees menselijk. Dit zal een troef zijn voor jouw bedrijf.

We ondersteunen bedrijven bij de productie van videocontent

The post Hoe promoot je je bedrijf in 2026? – Marketinggids appeared first on Multiflow Media - Videoproductie - Live Streaming.

Productie van een promotievideo – zo ziet het eruit – Case Study

multiflowmedia — Wed, 01 Oct 2025 12:42:40 +0000

A good promotional video shows what makes your brand, products, or services unique. That is why more and more brands are deciding to create promotional videos to publish them later on their websites, social media, and use them in advertisements. In this case study, we show several examples of how we created promotional videos for our clients.

ℹ Dit artikel is ook beschikbaar in het Nederlands

Preparing for a promo video – where do we start?

Before we turn on the cameras, we have to discuss the details of your video. We start our preparations by getting to know your company, what you do, whether you sell services or products, and what makes your company unique. This helps us later in the creative process and coming up with ideas for your promo video. All of this is necessary to create a promotion video that fits your brand and your needs.

Let’s move on to the examples.

Promo video produced for a training company

When preparing for the production of this promotional video, we had to take into account that we will be recording the video in 2 different formats (vertical and horizontal) and that it will be in 3 different languages. So we had to plan everything very well and make sure that each shot would also be perfect for the social media version.

In this promo video, we had to show the spaces where training takes place, but also the team that creates the company. Team smiles, machines in action, creative edits – these were the main points of this video.

What did the recordings look like?

We arrived at the location in the morning and started by preparing the equipment and discussing the last details with the team. The scenes took place in various places, which meant that we had to readjust the lighting and equipment for each scene and then record several takes. Just setting up the machines for some scenes took quite a bit of time. That is why the recordings were divided into two days.

In one day, we recorded the most complex shots and voice-overs in three languages. On the second day, we recorded the rest of the shots with a smaller crew.

In post-production, we also added various animations and transitions to give the video a modern look. In the end, we produced vertical and horizontal versions for each of the three languages.

Promotional video for a company specializing in complete bathroom renovations in the Netherlands

The main goal of this video was to show a complex bathroom renovation, and to showcase the service that the company offers: from design, through the selection of appropriate materials and accessories, to a total bathroom renovation.

In one recording day, we visited various locations in Hoorn, where we took shots of bathrooms at different stages of renovation. We recorded additional shots with actors in the showroom. Here, we also recorded shots showing the showroom and the assortment. After that we recorded several versions of the voice-over in different tones, so that we can choose the best one for the video.

Production of a promo video in a restaurant for an accounting company

If you watched this video without sound, you would think it was an advertisement for a restaurant. But in fact, it is a video about the services offered by an accounting company. The owner of the company came to us with this creative idea, and we immediately loved it!

We received the voice-over text and ideas from the client. Our task was to creatively show this in the camera lens. We described all the scenes in detail in the script. The recordings took place in a restaurant. Upon arrival, we set up the scenery, prepared the equipment, and rehearsed the entire script.

Here, a lot depended on the owner, who had to learn the text and act in front of the camera. So we did a few rehearsals and recorded several takes. In these shots everything had to be smooth and there was no room for even the slightest mistakes. It was a very intense day of recording. But we managed to record everything in one day, finishing the recordings before 6 p.m.

How to make good use of a promo video?

Once you receive the video, make sure to use it to its full potential. Add the video to your YouTube channel or Vimeo profile, and then be sure to add it to your website.

Share it on social media. You can set this video as a pinned post so that everyone who visits your profile can see it right away. But also set up video ads on social media! Reach out to people who should get to know your company.

If you are promoting your company at a trade fair, you can display this video on a tablet or laptop at your stand. Now that you have this video, make the most of it!

Don't have a promotional video for your company yet? Let's make one!

Schedule a video call and let’s talk about what kind of promotional video we can record to promote your company

Check out more promo videos that we produced!

You will find our portfolio here

The post Productie van een promotievideo – zo ziet het eruit – Case Study appeared first on Multiflow Media - Videoproductie - Live Streaming.

How does YouTube generate leads for your business?

multiflowmedia — Tue, 25 Mar 2025 18:57:07 +0000

We live in a world where video marketing plays one of the most important roles in the promotion and development of companies. That’s why YouTube is the platform where your business should be. First of all, because YouTube can recommend your videos for a long time after they have been published. In this article, you will learn how YouTube can generate leads for your business, and also support SEO.

ℹ Dit artikel is ook beschikbaar in het Nederlands

What kind of video content attracts customers

To start, we’ll talk about the most significant element – the content. That is, what value do you give to the viewers who may become your customers after watching the video. Publishing videos without a client-oriented plan will not bring results. You must first put yourself in your customer’s shoes and think about what content will be really valuable and interesting to them. Your videos must meet the expectations of your customers, they must give them the answer they are looking for.

So what to publish to the company’s YouTube channel?

Educational content: This can be all sorts of tutorials, or even a case study with a client. Your videos should educate the customer. Give your viewers the knowledge they seek right now or hook a new potential client with interesting bits about your product or service. By creating educational content, you also show your experience and knowledge. Thanks to this, a potential client knows that he will be working with a specialist in a particular topic or industry. Thus, he will connect with you quicker, because he already knows that you have experience.
Live Streams, for example Webinars: Hosting live events on your YouTube channel is a great way to build relationships with viewers. They can ask you questions in the live chat, which makes them instantly feel a connection with you. After such a live event, these audiences are more likely to go to your site and purchase the product or service you talked about.

Show a product or service in real life: Your customer wants to know what he’s actually going to get, after clicking “buy”. So create content in which you show how your solution works in real life. Do you have a great accounting program? Show customers how it works from the inside, what problems it solves. If you sell clothes, then create content showing them on different types of models. Such videos convince the customer to buy, because they know exactly what they will receive.

So how do you turn the viewer into a customer?

Valuable content is the key. If your customer has a problem, he goes online to find a solution. Sometimes he needs information on how to fix something, sometimes advice on which product is better, and sometimes to learn more about marketing in his industry.

Everyone wants to buy the best product, the best service and work with specialists. That is why, if you are a specialist in your industry, you have to show it. And you can perfectly show this with the help of a video – because it is the video that attracts the attention. There is a reason why all platforms now focus on video – because they notice that the audience prefers such content more and more with time.

It is the interesting content that tells the story of your product or service that influences whether the viewer will turn into a customer. In these videos you don’t sell a product, you sell its use, the problem it solves. You are the specialist and create content around the product, not about the product itself.

Listen to your customers, too. They will tell you what they want to know, and these are the topics for your future content. On a YouTube channel, you can also easily interact with viewers. Reply to comments, leave a like under every comment they leave – this will be noticed not only by viewers, but also by algorithms. Encourage people to ask you questions or discuss the topic in the comments. If you regularly answer viewers’ questions, you will also build a better relationship with them.

Furthermore, publishing episodes on YouTube affects SEO

The title and description of each published video on YouTube is very important. They are places for keywords that users type into the search engine. If you make sure you have good SEO for each episode, your videos can appear higher in Google and YouTube search results. Our experience shows, that in many cases, the first place is still within reach!

The episode description is also a good place to add links to your website, or a subpage created for your product or service. So the viewer can quickly jump to your site right after watching the video and doesn’t have to search for anything else.

Thus, this is another way how YouTube generates leads for your business. The recipient has a direct link to your contact or purchase page.

Most importantly, content published on YouTube is public and easy to find, which can generate leads for years. Customers can come across your video in a Google search, YouTube can suggest it to various new audiences, and even ChatGPT can find it because, after all, these are public videos.

Video we produced for Otovo

Video we produced for Bonapi Training Center

Develop the company's YouTube channel and publish content regularly

Regular publishing is necessary to move the algorithms, on which a lot depends whether the channel will be recommended further. That’s how it works and we can’t change it. It is also true that creating a valuable channel on YouTube takes time, it is a long process.

Every single person who decides to subscribe to your channel expects you to publish more content. That’s why they clicked subscribe – because something caught their interest. For you, this should be a sign to create more videos. This way you will start to build a community around the channel, and that’s what you want, isn’t it?

Take a professional approach to creating a channel, and make quality content that will be valuable for your viewers. Because every viewer is your potential customer, and every subscriber is already one step away from a purchase.

To summarize, does YouTube generate leads?

Of course, it does! As long as you have patience and believe in the process. First, you need to create content that will be valuable to the audience. Content in which you solve a problem, give advice, and share expertise. Anyone who sees your video is a potential customer. If you meet his expectations or show that you can solve his problem – he will contact you faster, because he will already feel some kind of connection with you.

Anyone who has decided to subscribe to your channel is almost your customer. It’s a sign to you that your content is interesting to someone. That’s why you need to focus on regulated publishing of content that your audience wants to watch. This is how you promote your products and services, which has a positive impact on the development of your business.

Ready to create a YouTube channel for your business?

We are your partner in producing episodes on YouTube. We will take care of recording and editing episodes, including scripts and scouting, but we also create thumbnails and even handle uploads to your channel.

Together we can do more!

The post How does YouTube generate leads for your business? appeared first on Multiflow Media - Videoproductie - Live Streaming.

Marketing in 2025 – What You Need to Know

multiflowmedia — Mon, 03 Feb 2025 10:47:59 +0000

Marketing is one of the most important aspects in any company that you can’t ignore. Therefore, it is worthwhile at the beginning of the year to think about your company’s marketing strategy and plan marketing projects for the whole year. So what should you focus on in marketing in 2025?

ℹ Dit artikel is ook beschikbaar in het Nederlands

1. Video Content Dominates All Platforms

It’s no surprise that video content is the king of social media and generates a very large organic reach. Nowadays, you can upload videos on every platform, even LinkedIn has started promoting and recommending more video content. That’s why in 2025, you should focus on creating videos. But why?

Video content has a stronger impact on viewers, making them more likely to purchase your product or service after watching.
Videos are more engaging and keep the audience’s attention for longer.
Videos allow you to showcase your company, products, or services in a more creative and unique way.

It is worth using video to show in an interesting way what your company does, what makes your products different, what problems your team solves. By creating regular video content on topics that interest your audience, you will build a strong community and trust in your brand.

However, remember that your videos should be tailored to your target audience but also match your sales strategy. Video marketing is a powerful tool that, when used correctly, can significantly impact your company’s growth and online visibility.

View this post on Instagram

A post shared by Tour of Beauty - Den Haag (@tour_of_beauty_dh)

View this post on Instagram

A post shared by Bonapi Training Center (@bonapitrainingcenter)

2. Live Streaming for Sales

If you still think live streaming isn’t for your business, you’re mistaken. Live streaming can be a fantastic marketing tool to promote new products, collections, or even services. So think about using live streaming in marketing in 2025!

Live sales work great, for example, in fashion. So, if you are a clothing designer, you have a boutique or an online fashion store – then definitely organize a LIVE on your fanpage to show the new collection and immediately launch sales.

On such a LIVE you present the clothes on yourself or on a model, show its details, while customers can make orders without leaving their homes. And, by the way, they can ask you questions in the chat, so you build a relationship with them.

If your company offers services, then you can organize, for example, a LIVE Webinar where you tell how you solve a particular problem that your client may have. On such a webinar you show your experience, knowledge, but also what kind of person you are. But not just a webinar, you can also do a LIVE Workshop, where you share your knowledge and experience. You can then “reward” the people who will participate in the LIVE with a small discount on your service or some kind of bonus.

Remember, live streams can be public, but you can also create private live streams and sell tickets for exclusive access.

3. YouTube as a Lead Generation and Community-Building Tool

There is still a lot of space on Dutch YouTube for new channels, especially niche channels tailored to a particular industry. A company’s YouTube channel allows the brand to build an engaged community around the brand, share expertise and showcase their products or services in action. With regularly published content, such as tutorials, reviews or webinars, your brand gains the trust of your audience, which increases the chance of converting them into leads.

Also make use of descriptions for episodes, where you can add links to your website, contact form, or a subpage of your product or service right away.

What is also important – episodes published on YouTube work for several years. YouTube’s algorithms will suggest your episodes to people who may be interested in a particular topic or when they come across some of your other videos.

People currently use YouTube like a search engine, so your episodes may show up to viewers, even many years after they were published. This again means that your channel can pick up new viewers all the time. Combined with a well-planned content strategy, a YouTube channel can become an effective tool for generating leads and loyal customers. So when thinking about marketing in 2025 it’s essential to think about YouTube!

We'll help you produce episodes for your YouTube channel 🎬

4. Podcasts for Brand Promotion

People loved podcasts, and there will surely be even more of them in 2025. A company podcast can be a great tool to build brand authority and trust. By creating your own podcast, you can talk about your offerings, share industry knowledge, and invite experts or customers to talk about how your company has helped them.

Podcasts are a medium ideal for subtle promotion that is not pushy. Publishing podcast episodes allows a company to increase reach and engage its audience in unique ways. Through a podcast, your company has the chance to reach the target audience in a convenient format that listeners can consume at any time – while working, driving or relaxing.

Your podcast can even have short episodes in which you tell how you solved a problem, or answer customer questions. You can also use these episodes on your website, for example, in the FAQ section. When you’re making plans for marketing in 2025, consider whether a podcast might be a good option for your business.

Need support in producing a podcast?

5. AI for Process Automation

Artificial intelligence is a tool that has revolutionized the way companies operate, improving processes and making actions more efficient. With AI, it is possible to automate repetitive tasks, such as customer service with chatbots, data analysis or marketing campaign management.

If you haven’t yet taken an interest in AI, it’s worth catching up so you’re not left behind. This machine has moved on and there will be more and more AI tools. Perhaps some of them can be really helpful to your company or your employees. However, remember that it is a tool, so it is meant to support certain elements or processes in your company. So use AI smartly, just to speed up some processes or improve them so that your work is easier and faster.

6. More authentic and real content, tailored to the brand's audience

Audiences now expect content that is truthful, engaging and tailored to their real needs. People don’t believe in content that is completely generated by AI. Such content also won’t build strong relationships with customers. So, if you run a company’s social media profile, create content that shows real products, real people, real emotions.

Your customers don’t want to look at or read content that is generated because it shows that it is fake. This pushes your customers away rather than encouraging them to interact more with your company. So if you’re wondering why your social media isn’t attracting customers, then analyze the content you’re publishing. If your posts aren’t interesting, the photos are from the Internet and everything isn’t tailored to your audience, those audiences won’t be interested in your company either.

Audiences are increasingly aware of and distrustful of over-glamorized advertising campaigns. Instead, they expect content that is honest, engaging and reflects real experiences. Brands that focus on transparency and values close to their audiences will gain greater trust and loyalty.

View this post on Instagram

A post shared by KO Fighters (@kofightersgear)

View this post on Instagram

A post shared by PAROLE Passage (@parole_passage)

To summarize - what do you need to know about marketing in 2025?

If you’re preparing a marketing strategy for 2025, it’s essential to focus on creating authentic content that shows real people and real emotions. But also take advantage of AI to support your work, create ideas, analysis. Check out what AI tools you can bring into your company to improve the work of your employees, and not to replace them.

You need to start your marketing strategy by describing your target audience. You need to know who your customers are in order to tailor content about your company, product, or service to them. Marketing in 2025 focuses on people, relationships, and authenticity. Companies that can establish a relationship with their customers on the Internet will have a chance to build a solid group of loyal customers.

Let's talk about your video marketing

The post Marketing in 2025 – What You Need to Know appeared first on Multiflow Media - Videoproductie - Live Streaming.

How does YouTube affect SEO? Interview with an SEO expert

multiflowmedia — Thu, 12 Sep 2024 12:30:13 +0000

Does publishing episodes on YouTube affect SEO? We talked about it with Jairo, SEO expert and owner of Phanum. In this interview, you’ll also find a lot of insight into SEO and why video content is becoming more and more important for SEO strategies.

ℹ Dit artikel is ook beschikbaar in het Nederlands

Can you first explain how YouTube and SEO affect each other?

Jairo: I will frame most of my answers from my experience from eCommerce.There might be multiple approaches based on the industry and vertical where you work. YouTube (YT) is a social network such as LinkedIn, Facebook, etc.

The content you publish on YT has the power of building credibility for your brand (subscribers, views, comments, etc). The more engagement you can get the higher will be your authority. For SEO there is barely anything more important than authority. You can build authority in multiple ways:

Many websites ponting at yours (known as backlinks)
Digital PR or getting your name and brand in the news
High social media engagement

#3 got quite relevant in the last 10 years. Before social media, Google could verify the authority of a website through backlinks, being the media backlinks the most impactful. Let’s say you get a backlink from the New York Times. That will help Google to easily understand that your website is highly influential on your niche.

After social media appeared, then Google got another platform so they could “judge” if your website (or brand) was trustworthy and authoritative. Let’s say that you make YT video that get millions of views each, then is relatively easy for Google to understand that your website (linked to your YT channel) is good to be positioned #1.

Social media became a “hack” for SEO. While old backlinking techniques remain relevant and impactful, creating content to reach a wide audience through social media (YT) became one of the fastest ways to provide your own website a strong signal for SEO and reach top rankings.

What's the reason why video content is becoming more and more important in search engine optimization?

Jairo: Video is one of the easiest (and strongest) ways to put yourself (or your brand) in front of your customers.

Almost everybody will go to YT before they make any purchase. YT review videos “unboxing” are fundamental for most people before they buy anything. Also, it is a way to provide personal support as opposed to just let people read content on your website.

Videos + podcasts on YT have become the most solid and demanded type of content the last 5 years. Many times, people feel they have a companion while listening to podcasts or watching videos on TY. I guess it is just a different way of consuming content more closely, hearing stories from other people that might fall very close to your own experiences.

Examples of episodes we have produced for our clients

What are the key factors that influence how YouTube videos are ranked in search results, both on YouTube and on Google?

Jairo: I guess the main factor for videos being ranked #1 is that they are up to the highest quality for your target audience. There are not many technical factors anymore as the algorithms are getting smarter and there are no “hacks” anymore. Just create the most amazing videos and content out there for your people.

For SEO I just make sure we put amazing content in the website other than just having a strong technical set up for the website and that’s it. I am not experience on creating YT content so I cannot tell much.

Can you explain the role of backlinks in YouTube SEO? How can one effectively build backlinks for their videos?

Jairo: I stopped building backlinks a while ago. I invested that time into creating better content that will naturally get backlinks on its own.

Why is SEO considered a cost-effective marketing strategy compared to traditional advertising?

Jairo: The problem with advertising is that you cannot exponentially grow your ad-budget 10 times or 100 times. With SEO you could increase your website traffic by 10 times or 100 times with virtually 0 extra costs.

What are some long-term benefits of investing in SEO for a business?

Jairo: By investing in SEO you will:

know deeply your customers
Be more effective with marketing budgets
Understand how to find demand for your products
Know how to position your business in different channels
Lower marketing costs
Increase brand visibility
Be top of mind in your industry
Start being more effective in different marketing channels other than SEO

How important is it for businesses to stay updated with SEO trends and algorithm changes, and what risks do they face if they don’t?

Jairo: SEO has evolved substantially in the last 10 years. While before it was a lot more technical and you needed to please the Google robots, nowadays you have to care about your customers and offer the best possible content and experience.

Website speed, copywriting style, user experience, etc got a lot more impact than small tweaks in the headings of the page of hidden keywords in the content.

If you stay doing strategies of 10 years ago or try to spam your way up to the SEO rankings you will be easily penalized by Google core updates. Each Google core update has the goal of providing less garbage for users. The higher the quality of your content the less negative impact you will suffer.

What would you say to companies that are not yet convinced to use video marketing in their businesses?

Jairo: Just provide what your customers want:

They want video: give them video
They want guides: give them guides
They want audio: give them audio

If you do not give your audience what they want then they will go somewhere else. Investing in marketing strategies is a must for any business. To lower the risk of each investment, invest time to find the most experienced video partners like Multiflow Media.

The worst you can do is stay still and do nothing. You will go bankrupt in 2-5 years.

And lastly, please tell in a few sentences how you as an SEO specialist can help other companies:

Jairo: I can help companies in 4 different ways:

Power hour: 1h consultancy session to share my +10 years experience doing SEO
Technical SEO Audit: a 3-month roadmap for technical fixes only blocking SEO growth
90-day SEO Sprint: a 3-month roadmap for SEO technical fixes and SEO content upgrades
90-day SEO Sprint Team: 3 months of intense SEO work AND tailored SEO training so your team learns from me and my team to become the best in their industry

We can support you...

… in the whole process of creating and developing your YouTube channel

The post How does YouTube affect SEO? Interview with an SEO expert appeared first on Multiflow Media - Videoproductie - Live Streaming.

Wat moet je doen om je YouTube-kanaal te laten groeien?

multiflowmedia — Fri, 12 Jul 2024 17:07:15 +0000

You started a YouTube channel, published one or maybe two episodes and…. nothing actually happened. The videos have only a couple or a hundred views and not many comments. But you thought your YouTube channel would immediately have a huge reach. Well… that’s not how it works anymore, unfortunately. So, how do you currently develop a YouTube channel? Continue reading….

ℹ Dit artikel is ook beschikbaar in het Nederlands

Growing a YouTube channel is like growing a tree.

Imagine that you want to have some special kind of tree in your garden. You must first buy the seeds, arrange a pot, soil and whatever this tree needs. Your YouTube channel is such a tree. First you come up with a name, add a YouTube banner and a logo – you get ready to have a channel.

When you plant a seed, you don’t expect that it will grow into a tree with fruits in just a few days. That’s impossible. Especially if this type of tree is unique, and you need to take special care of it. Just like about your channel. A channel also requires you to work at it, namely to publish videos, to be active, so that over time this channel can grow and bring you some profit. It’s impossible to make money on YouTube, where a potential sponsor doesn’t yet know exactly what will happen on the channel and how engaged your audience is.

Just as you regularly take care of your plant, you need to regularly take care of your YouTube channel and, most importantly, your audience.

What do you need to take care of to make your channel start growing?

First, you should think about who your target audience is, what kind of people you want to reach with your episodes. When you speak to the camera, you are really speaking to those people, so keep that in mind. It would also be good to know what you want to talk about on this channel and have a list of what kind of episodes you want to make.

Plus, it’s a good idea to publish a few episodes in different styles to see what will interest your target audience the most. Try different versions of thumbnails for your episodes, because this also has an impact on whether someone clicks on your episode. So treat the publication of the first episodes as tests to find what people want to watch, but also what you want to create and how you want to do it.

The first stage of development of your channel is to test, analyze, implement changes, improve.

Examples of episodes we have produced for our clients

Keywords also matter.

Do research on keywords related to the topics you discuss in your episodes and implement them into the titles and descriptions of the episodes. If you want people to come across your episodes, you need to understand how they search for this type of content, what words they use.

You already have a plan for your YouTube channel - what's next?

Publish regularly. This is the key to success. And yes, it takes a lot of work and time in the beginning. But you can’t have a big YouTube channel without putting work into it. If you get people interested in the first episodes, and then you don’t publish anything for the next months, people will quickly forget your channel.

Record several episodes in advance. Prepare everything for the next month or two, and then schedule the publication of at least 1 episode per week. Preferably at the same time and on the same day. So that people start associating when they can expect a new episode from you.

Start promoting your channel. Just adding an episode to YouTube may not be enough to get people to know about your channel. To support your channel’s growth, you can create short videos of your episodes and publish them on other social media or on YouTube Shorts.

Stand out. Taking inspiration from other creators is ok, but you can’t copy and create the exact same content and hope that your channel will be as big as other creators. They too had to go through this process of development before their channel started to achieve such big results. They also worked for several hours at a time on a single episode.

Be yourself, be real, but also be some kind, stand out in some way. Make people associate you with something: a form of content, a color, an element in a video, the way you say hello, your clothes… After some time, there will be a group of people who will like your content and what kind of person you are, what you have to offer.

Respond to comments and interact with your audience. Encourage them to act; leave those comments, leave likes, recommend your episode. People will ask you various questions in the comments. You can then record a Q&A episode. Your audience will also give you ideas for future episodes.

To grow a YouTube channel, you need PATIENCE. Just like to grow beautiful flowers on a tree.

It is impossible to magically speed up the process of blooming a tree. In the same way, there are no magic tricks that will make your channel very big in the first months after its establishment. Of course, there are exceptions, but…. if someone’s channel is growing very fast in a short period of time, it is likely that its owner has already built a community on Instagram or TikTok. And then this community switched also to the YouTube channel of this creator.

That’s why it’s so important to build a community, because it’s the people who then generate views or likes. Various companies want to cooperate and advertise on channels that have their own community. And this is the way by which many creators make money.

Since you decide to open a channel on YouTube, it means that you want to create something for others = viewers. If you respect them and are honest with them, they will help you develop your channel and grow.

You have to be patient, that’s the truth. Every big YouTube creator needed several years to get to this point. Also remember that you don’t have to do everything by yourself. There is a team behind the big channels, and not just one person.

If you already have too much work on the channel, it may be worth thinking about an extra person to help you, such as a camera operator, editor, SEO person or graphic designer for thumbnails.

We can support you...

… in the whole process of creating and developing your YouTube channel

The post Wat moet je doen om je YouTube-kanaal te laten groeien? appeared first on Multiflow Media - Videoproductie - Live Streaming.

Why is it worth having an aftermovie of a sports event? – interview with Gerrit Heijkoop

multiflowmedia — Fri, 26 Apr 2024 14:21:38 +0000

The sports event you are organizing is unique and each year it is organized in a different way. If you have an aftermovie from a sports event, you have a great souvenir, of course, but also a material that you can use to promote the event for the next edition. We talk to sports event organizer Gerrit Heijkoop about what the aftermovie gives.

ℹ Dit artikel is ook beschikbaar in het Nederlands.

Aftermovie we produced for the Utrechtse Heuvelrug Triathlon, which was organized by Gerrit

Why do you think it's a good idea to have an aftermovie of sports events?

Gerrit: In my view it serves 2 purposes: right after the the event the participants like to ‘relive’ their experience to extend the feeling of joy. And perhaps spot a glimpse of themselves, or someone they know.

But much more important: it is the most important asset in the promotion of the next edition of the event. It show (potential) participants what the atmosphere is like, the type of people that join and specific details that make the event stand out from other events.

We made an aftermovie for you from the 1st Utrechtse Heuvelrug Triathlon. How did you use the video afterward, and what did you use it for?

Gerrit: We have placed it on our social media channels ASAP after the event. Also e-mailed the link to all registered participants. However, key value was in placing at the top of the homepage to inform, seduce and convince participants for the next edition.

What benefit did the aftermovie of the triathlon bring to you and the organization?

Gerrit: Next time we doubled the amount of available participant slots. We sold out in only 2 months, no less then 7 months before the event.

What other types of video content do you use for your business and for events you organize? And why do you think it's a good idea to use video in business?

Gerrit: For the promotion I also want some short vertical videos with specific 1 topic things: testimonials, funny specific details, award cerememony. They should be well branded, captioned and in vertical format in order to work best in social media promotion campaigns.

What would you say to people who are not yet convinced to video marketing?

Gerrit: A picture says a 1.000 words. A video shows 25 pictures per second.

View this post on Instagram

A post shared by Uilentoren Loop Leersum (@uilentorenloop)

Summary...

A cool aftermovie attracts the attention of viewers, and therefore also future participants of the event. Additionally, the aftermovie can help you attract new sponsors for your event. Thanks to the video, they will be able to see how your event looks like and what they are investing in. Remember to also prepare some short videos of the event, which you can then post on your social media to keep your profile active all the time.

Aftermovie we produced for the Uilentoren Loop Leersum, which was organized by Gerrit

Need an aftermovie of a sport event?

Let’s meet and talk about the aftermovie, so that together we can choose the best style of aftermovie to fit the vibe of your event.

The post Why is it worth having an aftermovie of a sports event? – interview with Gerrit Heijkoop appeared first on Multiflow Media - Videoproductie - Live Streaming.

How to add Reels on Instagram? – Quick Guide

multiflowmedia — Fri, 08 Mar 2024 12:42:56 +0000

You got a video from us (or maybe you made it yourself) and you want to add it as Reels on Instagram…. And it’s very likely that you don’t exactly know how to add this video properly so that it brings reach, likes, but also customers. So in this article, you will learn how to publish Reels so that algorithms and your followers will notice your video.

ℹ Dit artikel is ook beschikbaar in het Nederlands.

First, check your Instagram settings:

Make sure your profile on Instagram is public. Many people have a private profile without even knowing it. Then the posts you publish don’t reach people outside your followers.

Go to settings . Select “Settings and privacy”. Check if your profile is public.

If you run a business, it’s a good idea to switch to a business account.

Thanks to this, you will have for example a better view of statistics, you can also activate your store on Instagram (if you have an online store). More information about that, you can find here: business.instagram.com/getting-started

Allow others to share your video and posts in their Stories.

If you have added an interesting post and someone would like to share it in their “Instagram Story” section, then you will reach a new audience – the followers of the person who is sharing your post.

So check if in your Instagram settings you allow sharing your posts and reels. Here you can decide by yourself what you agree to and what options you prefer to have turned off.

Turn on the option to upload video in high quality.

The quality of your content on Instagram does matter. So if you’ve received a high-quality video from us, it’s worth keeping that quality on Instagram.

How to do it? Go to settings. Select “Settings and privacy”. Select “Media quality”. Check if the option to add video in high quality is turned on.

How to add Reels on Instagram to get results?

1. Add videos directly from the app.

This allows you to take advantage of the additional settings that the app offers, especially Instagram. Open the Instagram app to add a video and select “Reel” from the strip. It is very important that you add the video in this category.

2. Add a description; this works good for SEO

It’s always a good idea to add a description to your video. This way you can give customers additional information, describe the video or at least write how they can get in touch with you. It is important that your first sentence is interesting so that the viewer wants to read the rest of the text. Remember to make your text readable. You can also add emoticons.

Update 2026:

Hashtags on Instagram no longer work, and the head of Instagram himself has admitted that you no longer need to add them to your posts, because the platform’s algorithms are good at recognizing what’s in your photo or video.

3. Tag people or other businesses and add a contact button.

If you want to tag people in the video then do it in the “Tag people” tab.

You have two options here;

add a tag; then the tagged person’s profile can be seen in the badge in the video
invite collaborators; if the profile accepts your invitation, then your video will also appear on their feed on Instagram. *This is an option that is only available when you add video using the Instagram app.

You can also add a contact button that will be visible below your video in the post. This is a great call to action, thanks to which the viewer can immediately send you a message and ask something. *This is an option that is only available when you add video using the Instagram app.

4. Add topics that will help match your video with the viewers.

So if, for example, your video is about clothes – then choose categories to match that topic. That way, there’s a big chance that algorithms will show your video to people who are most likely to be interested in your content. *This is an option that is only available when you add video using the Instagram app.

5. Choose a location and let the video appear on Facebook as well

It is worth in the location to show what city you are in. So if your company has an address in Amsterdam, you can simply mark the city or your full address in the location.

Currently on Instagram there is also an option called “Recommended on Facebook”.

If you check this option, your video will also appear in Reels search and Facebook can show it to people who are on that platform.

IMPORTANT: this will not make that your video will also be shown on your Facebook page.

How to add a thumbnail in Reel to make it look good on Feed too?

It is worth making sure that your feed is visually attractive and readable for the user. After all, your feed is the first impression you make on your new audience, and therefore also on your clients.

When you add reels to Instagram, you can choose a thumbnail and adjust it to make it look good in both vertical and square format.

How to do it?

Click on “Edit cover” and you will go to a new window where you can add a thumbnail.

Here you have two options:

choose a thumbnail from a frame from the video
or add a thumbnail that you have previously made and saved on your phone

Then adjust the thumbnail, so that the most important information / elements are in the square. The square indicates what will be visible on the feed.

Ready? Well, then click “Done”.

Interesting fact: if we recorded Reels for you, then you will also receive thumbnails from us, made to fit your feed.

Congratulations! You added Reel on Instagram

Now it’s a good idea to share this video in your story. This way you will inform people who are following you that you have added a new video. Views from Story are counted for Reel views.

View this post on Instagram

A post shared by Videoproductie & Live Streaming diensten (@multiflowmedia)

How to add video to other platforms?

You can add vertical video to all other platforms. Adding a video on TikTok is very similar to adding a video on Instagram.

If you want to add a video on YouTube Shorts then remember to add the title of your video. Think about good keywords (SEO) here. It is also not required to add hashtags to YouTube shorts.

If you have a Facebook page it is also worth adding your video to Facebook Reels.

Yes, Facebook is still a separate platform that, even though it’s connected to your Instagram, it’s worth using it as if you were using the app as normal. Therefore, add video from the Facebook app (you can also do it on your computer) directly to your fanpage.

We will help you create Reels for your Instagram!

The post How to add Reels on Instagram? – Quick Guide appeared first on Multiflow Media - Videoproductie - Live Streaming.

How we organized Live Event on 4 cameras for Streetboard World Championship

multiflowmedia — Wed, 07 Feb 2024 13:03:30 +0000

In this #casestudy we will tell you how the preparation and realization of Live Streaming on 4 cameras looked like.

We had the pleasure of doing this Live Event for the Streetboard World Championship, which took place at Area51 in Eindhoven in 2023.

ℹ Dit artikel is ook beschikbaar in het Nederlands.

Meet our client:

Streetboard World Championship (SWC for short) is an event organized for streetboard fans from around the world. What makes them unique is the board they ride; two pivoting plates connected by a central bar, riders propel themselves along using their upper body in sync with a twisting motion. In 2023, the 27th edition of this event was held, with competitors from countries such as Germany, Spain, Argentina, France, or the United Kingdom. During this two-day event, preliminaries and finals are taking place, in which men, women and even children participate.

Preparations for the Live Event - Where did we start?

Everything started with filling out a Live Streaming Brief, in which we got the first information about the live event they want to organize. We received such information as;

the date and duration of the event,
the number of cameras the client wants during the event,
whether we need to prepare additional materials such as graphics,
on what platforms the live event is going to take place,
and if we need to organize any other additional equipment

First video calls - to discuss more details about the live stream

On this video calls we discussed the first details of how this live event should look like, what the client expects. The brief also allowed us to prepare questions that were important to us, and the answers allowed us to better understand the project. Thanks to discussions, we were able to prepare a personalized offer and tailor technical solutions to fit into the budget.

Plus, such conversations are also great to get to know each other better and see if we have the same flow. This is also the moment when you can learn and understand more about how the production of your live streaming will look like from the technical side.

List of equipment, technical map, streaming graphics

To make sure this live event goes according to plan, we have prepared a list of all the equipment we will need. That is, for example, all cables, adapters, extensions and additional accessories, and of course such standard things as cameras, microphones, chargers, or lights.

For this LIVE event we had:

a cameraman with a wireless camera
additional static shots from two mounted adjustable cameras
video mixed live with action replays
streaming in high-bitrate full HD resolution with 50 frames per second

We also made a map on which we planned where we would mount the cameras, where our station would be located and where we would set up the camera with commentators. To adjust everything, we visited Area51 where we measured exactly what we needed and were able to arrange with them also such an important aspect as internet.

Graphics or advertisements are also an essential part of any live-streaming. As part of this project, we prepared such elements as:

animated transition
banners with the names of the competition
graphics about each rider
thumbnail on YouTube

Another important element of the live event was the preparation of the run-of-show, so that both we and the organizers knew how the live event should look like. Thanks to the appropriate run-of-show we know, for example, from which shot we start the live, at what point we can show commercials and in what order, when the various competitions begin.

The day before the event... Preparation and Connection of equipment

As part of this project, we agreed that we would connect most of the equipment the day before. All because here we had cameras set up in different corners that we had to hang. On top of that, there are many meters of cables, which we also had to properly secure so that it would be safe for the public and riders.

Secondly, it was important for us to test and adjust the equipment after connecting it. So that on the day of the finals everything would be ready, and so that we still had some time to solve any problems that may have appeared

We arrived at the site a few hours early to prepare for the start of the streaming and discuss the final details with the organizers, the MC, and the commentator. On that day, we also prepared the equipment for the cameraman, who worked with a wireless camera.

A quick coffee and at the scheduled time we started the live event, which was streamed on YouTube.

ℹ Good to know: in order for us to go live on YouTube, we need to have access to your YouTube channel to prepare everything from the technical side.

What do we do while streaming?

In short, we make sure that your live event goes as well as possible and in relation to the script. This includes such aspects as:

control all cameras
mixing of images from cameras, which means we take care of what is currently shown on the screen for the audience
showing commercials or additional graphics
constant contact with the organizer, commentators, and camera operator
showing replays

All technical things related to equipment and the streaming are on our side. It also includes, for example, control of batteries in the cameras, control of sound, that is, whether the commentator or MC can be heard. Catching problems (which always happen with live events) and fixing them quickly.

In the case of this project, we also made sure that the wireless camera was recording all the time. This footage we then provided to the event organizer so that he could prepare video content for social media. Thanks to this, he can promote the event and future editions and all the time publish content on profiles that have been created for the event.

View this post on Instagram

A post shared by Videoproductie & Live Streaming diensten (@multiflowmedia)

Summary… What was the biggest challenge in producing this live streaming?

There are two main challenges in producing such an event. We need to be sure that all equipment will work with multiple connections. We also need to be prepared if there is a failure. During the streaming, other problems can also arise; for example, the Internet connection breaks, something happens to the equipment. We try to think of everything that can go wrong and prepare for it. The key in all of this is high focus, attention to detail and constant communication with the rest of the team.

The challenge really was… moving all the equipment through the skate park (and we had a lot of equipment) hehe 😁. Then spreading out meters of cables, securing them and connecting everything. This took some time. Plus, our operator with the wireless camera also had to pay extra attention to what was going on around him, because all over the place someone was riding and doing skateboard tricks all the time.

Thankfully, our team (although small) handled the project well, and we realized a really cool live stream for our client. And most importantly, it was watched by people from all over the world who supported the competitors.

Watch this live stream here:

ℹ Streetboard World Championship will also be held in 2024 in Area51 in Eindhoven!

Ready to organize live streaming at your event?

The post How we organized Live Event on 4 cameras for Streetboard World Championship appeared first on Multiflow Media - Videoproductie - Live Streaming.

Laat je bedrijf groeien met videocontent op YouTube

multiflowmedia — Fri, 23 Jun 2023 14:13:52 +0000

YouTube is a platform that has enormous marketing power. In the Netherlands, more than 12 million people a month watch video content on YouTube and this content is related to a variety of topics. From entertainment, and interesting themed programs or educational videos, to LIVE videos of their favorite creators or brands. So if you are not yet using this platform in your company's marketing efforts, you are unfortunately missing out on the opportunity to reach a huge number of people, customers, potential partners and even employees.

Build your brand value by publishing video content on YouTube

If you want your company to be a recognizable brand that people trust, then think about video content that shows what makes your brand stand out. To put it simply; show what makes you unique, what you do better and why/how you do it better. Show the human side of your brand. If you want people to identify with your brand and its values, then you need to show that you are worth trusting.

Think about it… if you don’t show it, well… for what reason should a customer choose your company exactly? How can customers be sure that you are a specialist who will surely help them? Customers don’t want to spend money if they are not sure that it will be a good investment.

Therefore, by publishing video content on YouTube, you can improve your position in the market, highlight your experience in the industry and make the viewer aware that by choosing you they can be sure that you will prove a good service.

Examples of video content that will help you increase trust in you and your brand

Case Study: in which you show your client’s problem, your proposal for solving it, the process and the end result. Such a video will work in any industry. It doesn’t matter if you are a hairdresser, a nail stylist, an accountant, a lawyer, a personal trainer or a chef. With a Case Study, you show other potential clients the quality of your work, the results and already teach them what the process of working with you and your brand looks like.

Show the production process: If you produce something, well, show it how. Give your customers confirmation that your products are made of high quality materials. Show what methods you use. You don’t have to share all your secrets and magic components. Just show that you put your heart and value into what you create. Thanks to this, clients will feel that you care about them by giving them a very good product (or service).

Vlogs: Nobody said you can’t create vlogs inside your brand. And if you are a personal brand, this type of content can work great for you. People like to see what others are up to, how they live their lives, how they achieve success and how they spend their time. By creating vlogs you can inspire people, show your flow and what kind of person you are. Your charisma can attract people who will want to do another project with you, cooperate with you or just buy something from you.

Content related to your industry: Think of episodes that will be related to your industry or what you do. Share your knowledge, give some tips and tricks, inform about changes or news. If, for example, you are a sports coach, you can create video workouts for people who also want to exercise at home. If you are an accountant, you can create content related to taxes or changes in tax law. And if you are a handyman, you can show how to fix something. Many people will try to fix things themselves after watching such a video, but if they fail or are just lazy, chances are they’ll call you for help because they know you did it better, faster and right.

Boost your SEO and stand out from the competition with video content on YouTube

If you have a website or an online store then you probably care about it being well positioned in the search engine. We all want more traffic on the website, that’s the truth. That is why publishing video content on YouTube gives you the opportunity to link directly to your site, which also has an impact on positioning (link building). Besides, viewers after seeing your video, can immediately go to the link in the video description and buy your product or service. Video convinces more therefore customers make a purchase faster.

Furthermore, video content appears on the first page of Google. If someone types keywords related to your brand into a search engine, there is a good chance that your video will appear on the first page. In addition, you still have little competition. Many companies, brands, entrepreneurs do not use video marketing. They don’t even think about the fact that a YouTube channel is a good idea. Take advantage of this and start positioning your brand better.

Consider this situation: you have 3 hairdressers in your area to choose from. They all have a profile on Instagram and a website with a similar price list. One of these hairdressers is a little more expensive, but she/he also runs a YouTube channel. There she/he talks a lot about her/his passion, shows makeovers and explains to you what treatments she/he will do to your hair type to strengthen and improve it. Which hairdresser will you go to? Do you have an answer? Now imagine that in place of “hairdresser” you put your company.

By creating one longer episode, you immediately have several shorter video content on social media

That is called: content recycling. From one episode, you can create short videos with the most interesting moments and publish them on Instagram, TikTok, YouTube Shorts, LinkedIn… wherever you want. Thanks to this, your brand is constantly visible in many places on the Internet and you reach people on various platforms.

Your customers are on social media, it’s all about reaching out to them, getting noticed. Video is now available on almost every platform. So if you want your brand to be on social media, and you don’t want to create new shorts every day– then record long video content, make short versions of it and schedule it!

Wyświetl ten post na Instagramie

Post udostępniony przez Johhny Vintage (@johnnygaatvintage)

Thanks to YouTube you can build a community and establish new partnerships

If you build a community around your brand or your person, I am convinced that other brands will want to work with you. Thanks to this you will be able, for example, to develop your company with another service in cooperation with a partner. Or, you will do some project together, thanks to which your company will enter a new level. Companies that create channels on YouTube are very willing to enter into collaborations with other brands.

If a lot of people gather around your channel, you will also be able to earn money from ads. Of course, if you want, here the choice is yours. But this is one of the additional forms of monetization. You can also have sponsored episodes in which you recommend another brand’s products or services. Of course, if it fits your content.

Thanks to collaborations, you also reach another audience. Who knows, maybe you will start a new program on YouTube together with another creator and start creating even better content together.

A company's YouTube channel can be the key to opening new doors

Having a company channel on YouTube can bring you new customers, employees, or partners. It’s a platform where you can create such video content that fits your flow. You make the rules. Want to have your own show about marketing? No problem. A live podcast? – Why not! However, you must remember that building a worthwhile YouTube channel is a process. No one achieves huge success in one month. It will be easier for you if for example, you already have an audience on Instagram or TikTok, but you will still have to put some work into creating quality content.

But once you put together a strategy, a plan of action and get on that train, being on YouTube can be a very interesting modern marketing solution for your brand. Many companies don’t use video at all. And if they do – they do it in poor quality, which rejects customers or partners.

Our advice?

Assume in advance that this is a project for a minimum of one year. Publish a minimum 2x a week and have fun with the process. Treat the “YouTube Project” as a new investment. Of course, if you don’t know how to create a video, you’ll have to invest in a team that will help you produce the episodes. But it is still an investment that can pay off in the future. Remember, YouTube is a huge platform and you can benefit from it, but you have to be patient.

Need help with producing YouTube episodes?

The post Laat je bedrijf groeien met videocontent op YouTube appeared first on Multiflow Media - Videoproductie - Live Streaming.