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Make sure your profile on Instagram is public. Many people have a private profile without even knowing it. Then the posts you publish don’t reach people outside your followers. 

Go to settings . Select “Settings and privacy”. Check if your profile is public.

If you run a business, it’s a good idea to switch to a business account. 

Thanks to this, you will have for example a better view of statistics, you can also activate your store on Instagram (if you have an online store). More information about that, you can find here: business.instagram.com/getting-started 

Turn on the option to upload video in high quality.

The quality of your content on Instagram does matter. So if you’ve received a high-quality video from us, it’s worth keeping that quality on Instagram. 

How to do it? Go to settings. Select “Settings and privacy”. Select “Media quality”. Check if the option to add video in high quality is turned on.

1. Add videos directly from the app. 

This allows you to take advantage of the additional settings that the app offers, especially Instagram. Open the Instagram app to add a video and select “Reel” from the strip. It is very important that you add the video in this category.

2. Add a description; this works good for SEO

It’s always a good idea to add a description to your video. This way you can give customers additional information, describe the video or at least write how they can get in touch with you. It is important that your first sentence is interesting so that the viewer wants to read the rest of the text. Remember to make your text readable. You can also add emoticons.  

 Update 2026: 

Hashtags on Instagram no longer work, and the head of Instagram himself has admitted that you no longer need to add them to your posts, because the platform’s algorithms are good at recognizing what’s in your photo or video.

3. Tag people or other businesses and add a contact button. 

If you want to tag people in the video then do it in the “Tag people” tab. 

You have two options here; 

• add a tag; then the tagged person’s profile can be seen in the badge in the video
• invite collaborators; if the profile accepts your invitation, then your video will also appear on their feed on Instagram.  *This is an option that is only available when you add video using the Instagram app. 

You can also add a contact button that will be visible below your video in the post. This is a great call to action, thanks to which the viewer can immediately send you a message and ask something. *This is an option that is only available when you add video using the Instagram app. 

4. Add topics that will help match your video with the viewers. 

So if, for example, your video is about clothes – then choose categories to match that topic. That way, there’s a big chance that algorithms will show your video to people who are most likely to be interested in your content.  *This is an option that is only available when you add video using the Instagram app.

5. Choose a location and let the video appear on Facebook as well 

It is worth in the location to show what city you are in. So if your company has an address in Amsterdam, you can simply mark the city or your full address in the location. 

Currently on Instagram there is also an option called “Recommended on Facebook”.

If you check this option, your video will also appear in Reels search and Facebook can show it to people who are on that platform. 

IMPORTANT: this will not make that your video will also be shown on your Facebook page. 

It is worth making sure that your feed is visually attractive and readable for the user. After all, your feed is the first impression you make on your new audience, and therefore also on your clients. 

When you add reels to Instagram, you can choose a thumbnail and adjust it to make it look good in both vertical and square format.

How to do it? 

Click on “Edit cover” and you will go to a new window where you can add a thumbnail. 

Here you have two options: 

• choose a thumbnail from a frame from the video
• or add a thumbnail that you have previously made and saved on your phone 

Then adjust the thumbnail, so that the most important information / elements are in the square. The square indicates what will be visible on the feed. 

Ready? Well, then click “Done”. 

We will help you create Reels for your Instagram!

Check out our social media package

The post How to add Reels on Instagram? – Quick Guide appeared first on Multiflow Media - Videoproductie - Live Streaming.

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Some statistics: the episode about Patat&More

Some statistics: the episode about Keukenhof

In total, we produced 10 videos for the Kris channel. These videos ranked in the top of the most frequently played videos on his channel. So far these videos have brought: 9,929 views | 501 hours of views | 83 new subscribers 

The post What changes have we made to improve YouTube channel of Kris Florek? appeared first on Multiflow Media - Videoproductie - Live Streaming.

What does branding mean? Let’s start with the basics. 

Branding… the easiest way is to compare it to clothes. What you wear represents you. What are your favorite colors, patterns, materials. Your clothes create you. Similarly, everything you do around the brand creates the brand. 

In building a brand, attention to detail is paid. The logo, the colors, the font, the style of communication. These are the contents, which when someone sees in a second will know from which company they come. So everything you put on or around your business – this is a method of branding. 

If you run a company, then you surely already have a company name and a logo. This is where every business owner starts. Take a look at your logo, maybe it needs a little refreshing. If you are missing an element that will make you stand out, it may be worth adding it. Take a look at our logo, there is a lens on the ribbon. This element is also blue – just like the design elements on our website or social media. We want blue to be associated with Multiflow Media. 

Branding is a collection of different elements. Video is one of those items. 

Content creation is one of the most important parts of a modern brand. If you do nothing in your marketing efforts – how are people supposed to find out about your brand? Of course, whisper marketing is great, but what if you want to reach new audiences or customers? It’s worth just thinking about video. Why? 

In branding, it is important to show what makes your brand stand out and what makes you unique. Video branding is thoughtful content that goes with the rhythm of the brand. This is content that grabs the viewer’s attention, but does not directly talk about selling a product or service. 

Thanks to video, you can show more. So it’s worth rethinking your video marketing strategy and creating something around your brand. 

Here are some ideas for video branding: 

Periodic video webinars; the topic of such a webinar is up to you, choose it according to the interests of your audience. Share your knowledge, inspire and motivate.

If you are in the real estate business – it may be worth discussing the topics of loans and buying apartments. If you are a hairdresser – it might be interesting to talk about how to take care of a particular type of hair. Do you produce your products – then you can talk about your industry from the inside, how the whole process looks like and what problems you have to face. 

Video interviews with guests; as a brand, you can open your interview corner and invite guests from the same or other industries. These can be business talks, fashion talks, conversations about healthy eating. In fact, you as the host decide on the structure of such a mini talk-show. 

You can prepare a mini studio for recording, put there the colors representing your brand and other details that will be associated with you. You won’t be selling products right away, but you will be remembered for creating interesting video content. 

Video content around what you do; if, for example, you are an interior designer, then surely video tips will be at the top. You can create your own mini program and show how you turn the usual homes into your clients’ dream projects. 

This way you show not only how you work, but also give advice like “what kind of countertop to choose for the kitchen?”. You can create such video tips on many topics. You can also use products from your company and create content around them. This way you also make yourself known and show your flow.  

Take care of the quality of the content and form. 

Branding is a well-thought-out activity, selected for the brand. So take care of the high quality of your content and form. Such details as image and sound quality are very important. After all, you don’t want your viewer to turn off the video because there will be annoying sound in it.  

Design; that is, the choice of colors for the brand, the logo, the feed on Instagram, the website. These should all be common. Instead of inserting photos from the manufacturer that you can see are fake, try to make them yourself.  

Communication: see how you communicate with your audience, are you satisfied with it? If not, think about what you can change. As a brand, you can create your communication style, your words, your codes. You can design headlines, your own hashtags, something that will be associated with your brand. 

Message: what value you give in your content is also important. Branding is all about the message. About what you say, what value it has, and what your audience should get out of it. If you have something to communicate, do it properly and clearly. If you have your company values, highlight them. 

What are the benefits of branding?

Now it has become fashionable to talk about branding. However, branding is known to every entrepreneur. We all want our companies to grow, we want people to know about them, we want to be on top. So why spend time on conscious branding?  

First; you allow the customer to understand your brand. If your products or solutions are new to the market, then by creating branding you allow your audience to become familiar with your brand, learn its message and values.  

Second; you are closer to your audience. Especially when you organize live video and allow open questions. Building a community around a brand is also a smart step, but it is a long process as well. You have to give really interesting content from yourself to make your audience stay with you for a longer period of time.  

Third; by building a brand and showing what’s going on in your company, you become more transparent. People like to first learn more about a product or service before they buy something. With video content, you make yourself known and show more details. People buy with their eyes, they buy in trust of the brand, they buy because they identify with the company’s values.  

Stand out from the competition! 

If you are running a business and want to be more recognized in the market, think about what marketing elements you can introduce. Branding is also a marketing strategy. Video content, blog articles, before-and-after photos, a clear website, a nice feed on Instagram – these all affect how others will recognize your brand. Start with small steps and slowly work your way up to success. 

Need more video content in your brand?
Get in touch with us.

The post Some facts and ideas about branding. appeared first on Multiflow Media - Videoproductie - Live Streaming.

Why there? Well, because people prefer to watch – and this is what the statistics say. In 2021 YouTube had 2.3 billion users worldwide. In the Netherlands, there were 9 million YouTube users last year. So if you run a business and you want to be a known brand, it is time to think about a YouTube channel. 

Let’s get one very important thing straight first – you don’t have to be an influencer right away and your YouTube channel doesn’t have to have a million subscriptions. You can use this platform as an additional tool to promote your brand, product, or service. But…. be creative with it! 

Why is it worth having a company channel on YouTube?

First of all, video helps to make a decision; Customers very often have trouble deciding where to buy a product. Often before buying they check opinions, and look for additional information. So how to convince customers to buy your product? Through videos about the product. This will allow you to show the product more clearly, highlight its advantages, and show the design and detailing – give the customer more than just a picture on the website.

Example: you have a fashion store. How can you use YouTube in the fashion industry? 

→ By creating content about the clothing of course. On your YouTube channel, you can publish a video in which you explain how to combine various colors and patterns, how to create trendy outfits, give advice on how to dress for special occasions such as a wedding, and show the latest trends. Use clothes from your store and leave links to them in your YouTube description. People are buying with their eyes – give your customers inspiration and they will visit your store. 

Secondly, a YouTube channel is a great tool for creating a company’s image;  

If you have decided to have a company channel on YouTube, make sure you have good quality video content. Don’t just focus on selling. Show what makes your company different – think about such video content that will give value to your audience. Be natural, transparent, and show that behind your brand are cool, creative people. Show your real side, if you are fake and your content is not real – viewers will notice it quickly. 

Example: you have a car garage or you sell cars. How do you use YouTube in the automotive industry?

→ The cars category is one of the popular categories of watched videos on YouTube. If you are a mechanic you can create video content with instructions; how to fix something, how to improve something, and how to replace something. Additionally, you will highlight your authority and show that you really are a specialist. This will result in the fact that people with a broken car are more likely to make a call to you because they saw that you know your job.

On the other hand, if you run a car dealership, and sell cool cars – you can run a YouTube channel showing unique cars. Do you have a classic car in your collection, or maybe a sports car that many people can only dream about? Make a YouTube video about it; show the benefits, show the details, show what makes it special, do a test drive, or maybe organize a test drive with your subscriber. A YouTube channel is a perfect idea if you are in the automotive business. 

Third, by creating content on YouTube, you generate new reach;

Interesting video content that you publish on your YouTube channel can reach new audiences. Additionally, if your video appeals to viewers and they start sharing it, it can result in even greater visibility. Videos shared by viewers can generate better profits than video advertising. By using video marketing, for example by posting videos on your company’s YouTube channel, you also support search engine positioning.

If someone searches Google for the name of your brand or your product, there is a good chance that they will come across your content from various channels; your website will appear, your company’s Google business card will appear, and perhaps your LinkedIn profile, but perhaps a YouTube episode will also appear. In addition, a brand channel on YouTube will also help you reach your target audience faster. 

One video made for a YouTube channel can be used in many ways; 

No one said that a video made strictly for YouTube has to be used only on that platform. If you have recorded an episode for your channel, you can now create mini versions for other social media. From such an episode, you can make a short video for YouTube Short or Instagram.

Additionally, you can do an Instagram Reel showing backstage. As if that wasn’t enough, you can cut out some of the most interesting moments from the video and create a video ad for Facebook. If you also have a company blog, you can include a post describing the new episode or its topics, and link the video under the text. 

Use YouTube in your own way – think bigger; come up with something unique

Perhaps you don’t like showing up in front of the camera, that’s quite understandable. Not everyone has to like doing it. But you want to create a YouTube channel for your business. So think about how else you can showcase your brand on the YouTube platform, but without showing your own person. Be creative, and create something of your own! But what? You ask.

Example: you can create a program (entertainment, news, fashion, lifestyle) under the name of your brand; 

→ This will be a bit bigger project, more expensive and involving a few people, but look how much fun you can have! Find a host, think of interesting guests, and create a set or mini recording studio (it can even be a corner in your warehouse). The whole show can be produced under your brand name, about topics in your industry – and you as the owner don’t have to show up in front of the camera at all. 

What you should know before starting a company YouTube channel; 

• a YouTube channel is a long-term project; you need to prepare scripts, sets, maybe organize a production crew [check our services], set deadlines and maybe do some other things

• a YouTube channel is a great solution for brands whose audience spends time on this platform. So if you want to reach a very specific but young audience with your services or products, being a brand on YouTube can help you do that

• if you build an engaged YouTube channel, you may find that more brands or companies will want to work with you. You can start new projects this way or introduce sponsored segments

• it’s a good idea to publish video content on YouTube regularly; set a publication schedule in advance, for example, once a week, always on the same day. This will allow your audience to get used to the fact that there is always a new episode on your channel on Tuesday at 18:00. So you can record several episodes in one or more days and publish them regularly over the following weeks

• you can also monetize your YouTube channel; to do this, you need to join the YouTube affiliate program. You can then generate income from the ads that will be displayed while watching the episode. However, there are some special requirements that you need to meet, such as having more than 1000 subscribers to your channel

As you can see, having a company YouTube channel can be really useful. Especially if you want your brand to be recognized by a young audience. There is also a place for you on YouTube – think about what kind of content you could publish on this platform. 

We can help you produce episodes for your YouTube channel
— find out more here —

The post A few reasons why you should have a YouTube channel for your brand appeared first on Multiflow Media - Videoproductie - Live Streaming.

If you haven’t worked with a video production team yet, you’re probably wondering what such collaboration looks like. How much time does it take to record a 30-second video or a few minutes episodes on YouTube. In this post, I will tell you how the cooperation with us looks like.

Everything starts with a conversation. 

Since you’re thinking about introducing video to your business, you already have a mini idea in your head. You know more or less what you want, but… only you know. That’s why a conversation with the production team is very important. You need to tell us about your idea, maybe you have some inspiration, you have seen something from another company and you would like to try it too. Visualize your idea as much as you can.   

At the first meeting, we want to talk. That’s why the first conversation is free. We want to get to know your vision, budget, and initial turnaround time. We also want to give you some tips and our ideas.

After such a conversation it will be much easier for us to prepare an offer for you, propose a script, think about the time we need for shooting and about many other aspects. 

Many things “depend on”…. something.  

When you watch various cool videos on the Internet, you don’t really think about how much time it took to produce a few seconds of video. When you watch an episode on YouTube you see already finished material. You do not think about the fact that recording it could have taken even a few days. 

That is why the information you give us is important to us. It determines, for example:

– how many days we need for recording, 

– if we need to prepare the scenery beforehand

– how many and in which locations we will record

– what equipment we have to prepare 

Have you accepted our offer? Then it’s script time. 

In our company, every project has its own script. Even if it has to be very basic, described in just a few points – it is still a script. Why is it so important? First of all, thanks to it, we will not forget anything. A script is also your notes – write down everything you want to say, and show. With this support on paper, you will feel much more confident! It also helps to keep your schedule on track so that you get it all done.

We arrive at the site, set up the equipment and begin recording.

Finally, we meet on location. But before we start recording, we have to set everything up first. So the camera operator needs at least half an hour to prepare the cameras, set up the lights, connect the microphones and check everything. 

Consider that every change of location is also a change of light and camera settings. We take care of every detail, because we want your video to be on a high level. Therefore, even such a seemingly small detail as adjusting the lamp is very important for the final result. 

Is everything set up? Is everybody ready? Lights, camera, action – we start recording.

Video editing – what you should know.   

In fact, the most time-consuming process is editing. After one full day of recording, we have a lot of material to check. We have to watch it all carefully first, then choose the most important and best moments. In short, we have to set the preliminary structure of the video. And this is just the beginning. 

To make your video interesting, we also need to find the right music for it and match it with your video. There are also other effects such as transitions, colors, subtitles, or sound effects. Everything is chosen according to the project, that’s why we approach each order individually. We select all the elements so that the final video flows with your flow. 

Video version ready for viewing – time for your feedback

When our first video version is ready, we send it to you. If you have any changes, something you would like to add or remove, something you don’t like – this is the moment to tell us about it. 

Remember that the amount of changes is included in the offer. If you want to make any changes, describe exactly what you don’t like and how you would like to change it. The more specific information you give us, the easier and faster we can make changes to the video. 

Video ready – we send it to you!

When everything is ready and the final version has been approved by you, you will receive the finished video from us. We can send it to you via a link from which you download it. But we can also save it on an external drive that you share with us, or make it available on our channels or yours if we can temporarily access it.

Do you have questions? Just ask us – we are open to all questions!  

Do you know what is most important to us? Communication and a fun and relaxed atmosphere. We enjoy our work and we are happy that with our experience in the video industry, we can help you grow your business. We focus on cool and creative collaboration during video production.

Ready to bring video into your business? Set up a meeting and let’s talk about your video project.

The post Video production workflow appeared first on Multiflow Media - Videoproductie - Live Streaming.

We have collected the most frequently asked questions about the video and live streaming. If you haven’t found the answer to your question – just write to us!

How much does a video cost?

Hmmm…. That’s like asking how much does it cost to build a house? The answer is one – it depends on the project. In our offer “Video & Live Services” you will find prepared packages with price information. The final price depends on the project you want to realize. You can make a free appointment to speak with us about your video ideas. 

Can I get a free quote/project pricing?

Of course, you can! The offer is prepared for each project individually. Many aspects depend on something. For example, it depends on the number of recording days, equipment, scenography, additions such as a voiceover, and many other details. That is why we encourage you to make an appointment with us for a free meeting or a video call. We can then discuss your project and idea, which will allow us to prepare a personalized offer.

How long does it take to shoot a video?

It all depends on the script and the project. That’s why talking about the project is so important, because on the basis of it we prepare a script, which allows us to determine how long the shooting will take. We are able to shoot most of the formats in one working day, while larger projects, such as those with several locations, may require several days a week. 

How much time does it take to edit a video? 

We’ll say it again, but that also depends. Among other things, it depends on the type of material shot, whether the final version of the video needs to be subtitled in another language or if a voiceover needs to be recorded under the video. It also depends on how many corrections you make to the project and how much additional time we will have to dedicate to them. The simplest ideas can be delivered to you within a few days.

Do you produce videos in Dutch?

Absolutely! We have already done several projects for our Dutch clients, you can find them in our portfolio. We don’t want to be limited to one language, so our social media communication is in English.

Do I have the opportunity to correct the video?

Yes, of course. We always offer at least one revision of the project so that you can make corrections to the video if necessary. The number of revisions is specified in the contract. Any additional revisions generate costs and increase the turnaround time.

Can I propose music for my film myself? 

Yes, you can propose music for your film, but keep in mind that using popular songs can be expensive. We will choose a few songs in a similar style that you suggest.

If the music is chosen by the editor, the costs are already included in the film price.

Can the video have subtitles in another language?  

Yes, of course. If your video will be in Dutch, we can add English or Dutch subtitles. And vice versa. We can also prepare subtitles in other languages. Such subtitles can be included directly in the video or be prepared to upload for example on YouTube. 

Can live streaming be saved?

Yes, we can save a copy of the broadcast and send it to you. You will be able to share the saved broadcast anywhere you want, for example, save it to your YouTube channel.  

Can the live streaming be watched later? 

Yes, if the broadcast has been recorded, saved, and made available for viewing. 

What platforms can I choose for live video?

Live video can be broadcast on platforms such as YouTube, Facebook, Instagram, Twitch, LinkedIn, Google Meet, Zoom and any other platform that uses the appropriate data transmission protocol. When creating a live event, we get the address and key used for a specific broadcast from the platform.

Can live streaming be accessed for a fee?

Live streaming can be free and paid. It is all up to you. You can arrange to sell access to the live stream and provide a special link to people who have paid. This is something similar to standard event tickets, only you sell them online.  

Can I broadcast on several platforms at the same time?

Yes, it is possible. We can broadcast your live video to several platforms at once. For example, on YouTube and Facebook at the same time, or on other platforms that allow this option. There are various technical issues involved, which we will need to discuss together in terms of which platforms you choose.  

Do I have to give you my social media password to do a live stream? 

You don’t need to give us your password, but for some social channels, in order for us to connect the camera to your feed, you will need to log in to your profile on our equipment. These are technical issues that we will be happy to explain to you during the call. 

But don’t worry, we don’t need to know this password and it will never be saved by us. However, we recommend that you change the password to a new one for the time of the broadcast, and then immediately change it back to the original password after the transmission. 

How much does live streaming cost? 

The prices for live streaming services depend on the order and the location. The price for one hour of live streaming starts from €200. We prepare each offer according to the order. Please write to us and give us more details about your live stream and we will prepare a free, yet non-binding offer for you. 

In which cities in the Netherlands do you work?

We focus on the area around Utrecht and Eindhoven, but we are not limited to these regions. We will be happy to visit you in other places throughout the Netherlands.

Do we travel to customers abroad? 

Yes, but only to the western part of Germany and throughout Belgium.

Do you have any other questions? We will gladly answer them!

The post FAQ – about video and live streaming appeared first on Multiflow Media - Videoproductie - Live Streaming.

Decided to go live streaming but completely unsure where to start? Read some of our tips on how to prepare for your first live video on social media. 

Plan what your live will be about – write down the title and take notes! 

Before you sit down in front of the camera, think about what you are going to talk about. Write down the key points that will help you lead the broadcast. Write down all the key words you want to talk about. Let your notes be like road signs for you. They will help you not to stray from the main topic during your live broadcast.

No idea for live streaming? You get the best topics for live video every day from your clients. Read their feedback or frequently asked questions. 

Prepare a place where you will host a live video

Make sure you have a comfortable place, preferably in as much natural light as possible. Check what will be behind you, if there are any unnecessary things. Remove or cover anything that should not be in the frame of your camera. Also prepare something to drink, it will come in handy. 

Check the equipment – lights, camera, microphone. 

Set up your recording equipment, place your phone or camera on a tripod or other stable mount. Check that the battery is charged and all cables are connected. Set up extra lights and be sure to turn on your microphone. Ah, and of course make sure you are connected to the internet – that’s the most important thing! 

You don’t have to have a professional crew taking care of the technical side of your live video right away…. But such a crew will definitely make things easier and save you stress

Make the thumbnail before the live broadcast starts.

If you already know that you will want to save your live on instagram, then you will find this #livehack useful. Prepare a thumbnail that you will use later to promote your live. It can be a photo, it can be a project made in Canva, for example. It’s important to have such a thumbnail already saved in your camera roll so that you can use it as a thumbnail for your live video later on.

Mute notifications but set your watch. 

Mute any notifications that might distract you. Especially if you use your phone during your broadcast. You don’t want a notification to interrupt your live stream. 

However, it is worth thinking about your watch. If you have planned a live broadcast for 45 minutes, set your watch so that you can make it on time. Preferably 10 minutes ahead of time so you know your broadcast is about to end. Live on Instagram can now last up to 4 hours. 

You’re ready to host your live video!

Good luck.  

Need technical support? You’re in the right place!
Let us know how and when we can help you.

The post Some practical advice on how to prepare for your first live video appeared first on Multiflow Media - Videoproductie - Live Streaming.