Make sure your profile on Instagram is public. Many people have a private profile without even knowing it. Then the posts you publish don’t reach people outside your followers. 

Go to settings . Select “Settings and privacy”. Check if your profile is public.

If you run a business, it’s a good idea to switch to a business account. 

Thanks to this, you will have for example a better view of statistics, you can also activate your store on Instagram (if you have an online store). More information about that, you can find here: business.instagram.com/getting-started 

Turn on the option to upload video in high quality.

The quality of your content on Instagram does matter. So if you’ve received a high-quality video from us, it’s worth keeping that quality on Instagram. 

How to do it? Go to settings. Select “Settings and privacy”. Select “Media quality”. Check if the option to add video in high quality is turned on.

1. Add videos directly from the app. 

This allows you to take advantage of the additional settings that the app offers, especially Instagram. Open the Instagram app to add a video and select “Reel” from the strip. It is very important that you add the video in this category.

2. Add a description; this works good for SEO

It’s always a good idea to add a description to your video. This way you can give customers additional information, describe the video or at least write how they can get in touch with you. It is important that your first sentence is interesting so that the viewer wants to read the rest of the text. Remember to make your text readable. You can also add emoticons.  

 Update 2026: 

Hashtags on Instagram no longer work, and the head of Instagram himself has admitted that you no longer need to add them to your posts, because the platform’s algorithms are good at recognizing what’s in your photo or video.

3. Tag people or other businesses and add a contact button. 

If you want to tag people in the video then do it in the “Tag people” tab. 

You have two options here; 

• add a tag; then the tagged person’s profile can be seen in the badge in the video
• invite collaborators; if the profile accepts your invitation, then your video will also appear on their feed on Instagram.  *This is an option that is only available when you add video using the Instagram app. 

You can also add a contact button that will be visible below your video in the post. This is a great call to action, thanks to which the viewer can immediately send you a message and ask something. *This is an option that is only available when you add video using the Instagram app. 

4. Add topics that will help match your video with the viewers. 

So if, for example, your video is about clothes – then choose categories to match that topic. That way, there’s a big chance that algorithms will show your video to people who are most likely to be interested in your content.  *This is an option that is only available when you add video using the Instagram app.

5. Choose a location and let the video appear on Facebook as well 

It is worth in the location to show what city you are in. So if your company has an address in Amsterdam, you can simply mark the city or your full address in the location. 

Currently on Instagram there is also an option called “Recommended on Facebook”.

If you check this option, your video will also appear in Reels search and Facebook can show it to people who are on that platform. 

IMPORTANT: this will not make that your video will also be shown on your Facebook page. 

It is worth making sure that your feed is visually attractive and readable for the user. After all, your feed is the first impression you make on your new audience, and therefore also on your clients. 

When you add reels to Instagram, you can choose a thumbnail and adjust it to make it look good in both vertical and square format.

How to do it? 

Click on “Edit cover” and you will go to a new window where you can add a thumbnail. 

Here you have two options: 

• choose a thumbnail from a frame from the video
• or add a thumbnail that you have previously made and saved on your phone 

Then adjust the thumbnail, so that the most important information / elements are in the square. The square indicates what will be visible on the feed. 

Ready? Well, then click “Done”. 

We will help you create Reels for your Instagram!

Check out our social media package

The post How to add Reels on Instagram? – Quick Guide appeared first on Multiflow Media - Videoproductie - Live Streaming.

If you haven’t worked with a video production team yet, you’re probably wondering what such collaboration looks like. How much time does it take to record a 30-second video or a few minutes episodes on YouTube. In this post, I will tell you how the cooperation with us looks like.

Everything starts with a conversation. 

Since you’re thinking about introducing video to your business, you already have a mini idea in your head. You know more or less what you want, but… only you know. That’s why a conversation with the production team is very important. You need to tell us about your idea, maybe you have some inspiration, you have seen something from another company and you would like to try it too. Visualize your idea as much as you can.   

At the first meeting, we want to talk. That’s why the first conversation is free. We want to get to know your vision, budget, and initial turnaround time. We also want to give you some tips and our ideas.

After such a conversation it will be much easier for us to prepare an offer for you, propose a script, think about the time we need for shooting and about many other aspects. 

Many things “depend on”…. something.  

When you watch various cool videos on the Internet, you don’t really think about how much time it took to produce a few seconds of video. When you watch an episode on YouTube you see already finished material. You do not think about the fact that recording it could have taken even a few days. 

That is why the information you give us is important to us. It determines, for example:

– how many days we need for recording, 

– if we need to prepare the scenery beforehand

– how many and in which locations we will record

– what equipment we have to prepare 

Have you accepted our offer? Then it’s script time. 

In our company, every project has its own script. Even if it has to be very basic, described in just a few points – it is still a script. Why is it so important? First of all, thanks to it, we will not forget anything. A script is also your notes – write down everything you want to say, and show. With this support on paper, you will feel much more confident! It also helps to keep your schedule on track so that you get it all done.

We arrive at the site, set up the equipment and begin recording.

Finally, we meet on location. But before we start recording, we have to set everything up first. So the camera operator needs at least half an hour to prepare the cameras, set up the lights, connect the microphones and check everything. 

Consider that every change of location is also a change of light and camera settings. We take care of every detail, because we want your video to be on a high level. Therefore, even such a seemingly small detail as adjusting the lamp is very important for the final result. 

Is everything set up? Is everybody ready? Lights, camera, action – we start recording.

Video editing – what you should know.   

In fact, the most time-consuming process is editing. After one full day of recording, we have a lot of material to check. We have to watch it all carefully first, then choose the most important and best moments. In short, we have to set the preliminary structure of the video. And this is just the beginning. 

To make your video interesting, we also need to find the right music for it and match it with your video. There are also other effects such as transitions, colors, subtitles, or sound effects. Everything is chosen according to the project, that’s why we approach each order individually. We select all the elements so that the final video flows with your flow. 

Video version ready for viewing – time for your feedback

When our first video version is ready, we send it to you. If you have any changes, something you would like to add or remove, something you don’t like – this is the moment to tell us about it. 

Remember that the amount of changes is included in the offer. If you want to make any changes, describe exactly what you don’t like and how you would like to change it. The more specific information you give us, the easier and faster we can make changes to the video. 

Video ready – we send it to you!

When everything is ready and the final version has been approved by you, you will receive the finished video from us. We can send it to you via a link from which you download it. But we can also save it on an external drive that you share with us, or make it available on our channels or yours if we can temporarily access it.

Do you have questions? Just ask us – we are open to all questions!  

Do you know what is most important to us? Communication and a fun and relaxed atmosphere. We enjoy our work and we are happy that with our experience in the video industry, we can help you grow your business. We focus on cool and creative collaboration during video production.

Ready to bring video into your business? Set up a meeting and let’s talk about your video project.

The post Video production workflow appeared first on Multiflow Media - Videoproductie - Live Streaming.