Why there? Well, because people prefer to watch – and this is what the statistics say. In 2021 YouTube had 2.3 billion users worldwide. In the Netherlands, there were 9 million YouTube users last year. So if you run a business and you want to be a known brand, it is time to think about a YouTube channel. 

Let’s get one very important thing straight first – you don’t have to be an influencer right away and your YouTube channel doesn’t have to have a million subscriptions. You can use this platform as an additional tool to promote your brand, product, or service. But…. be creative with it! 

Why is it worth having a company channel on YouTube?

First of all, video helps to make a decision; Customers very often have trouble deciding where to buy a product. Often before buying they check opinions, and look for additional information. So how to convince customers to buy your product? Through videos about the product. This will allow you to show the product more clearly, highlight its advantages, and show the design and detailing – give the customer more than just a picture on the website.

Example: you have a fashion store. How can you use YouTube in the fashion industry? 

→ By creating content about the clothing of course. On your YouTube channel, you can publish a video in which you explain how to combine various colors and patterns, how to create trendy outfits, give advice on how to dress for special occasions such as a wedding, and show the latest trends. Use clothes from your store and leave links to them in your YouTube description. People are buying with their eyes – give your customers inspiration and they will visit your store. 

Secondly, a YouTube channel is a great tool for creating a company’s image;  

If you have decided to have a company channel on YouTube, make sure you have good quality video content. Don’t just focus on selling. Show what makes your company different – think about such video content that will give value to your audience. Be natural, transparent, and show that behind your brand are cool, creative people. Show your real side, if you are fake and your content is not real – viewers will notice it quickly. 

Example: you have a car garage or you sell cars. How do you use YouTube in the automotive industry?

→ The cars category is one of the popular categories of watched videos on YouTube. If you are a mechanic you can create video content with instructions; how to fix something, how to improve something, and how to replace something. Additionally, you will highlight your authority and show that you really are a specialist. This will result in the fact that people with a broken car are more likely to make a call to you because they saw that you know your job.

On the other hand, if you run a car dealership, and sell cool cars – you can run a YouTube channel showing unique cars. Do you have a classic car in your collection, or maybe a sports car that many people can only dream about? Make a YouTube video about it; show the benefits, show the details, show what makes it special, do a test drive, or maybe organize a test drive with your subscriber. A YouTube channel is a perfect idea if you are in the automotive business. 

Third, by creating content on YouTube, you generate new reach;

Interesting video content that you publish on your YouTube channel can reach new audiences. Additionally, if your video appeals to viewers and they start sharing it, it can result in even greater visibility. Videos shared by viewers can generate better profits than video advertising. By using video marketing, for example by posting videos on your company’s YouTube channel, you also support search engine positioning.

If someone searches Google for the name of your brand or your product, there is a good chance that they will come across your content from various channels; your website will appear, your company’s Google business card will appear, and perhaps your LinkedIn profile, but perhaps a YouTube episode will also appear. In addition, a brand channel on YouTube will also help you reach your target audience faster. 

One video made for a YouTube channel can be used in many ways; 

No one said that a video made strictly for YouTube has to be used only on that platform. If you have recorded an episode for your channel, you can now create mini versions for other social media. From such an episode, you can make a short video for YouTube Short or Instagram.

Additionally, you can do an Instagram Reel showing backstage. As if that wasn’t enough, you can cut out some of the most interesting moments from the video and create a video ad for Facebook. If you also have a company blog, you can include a post describing the new episode or its topics, and link the video under the text. 

Use YouTube in your own way – think bigger; come up with something unique

Perhaps you don’t like showing up in front of the camera, that’s quite understandable. Not everyone has to like doing it. But you want to create a YouTube channel for your business. So think about how else you can showcase your brand on the YouTube platform, but without showing your own person. Be creative, and create something of your own! But what? You ask.

Example: you can create a program (entertainment, news, fashion, lifestyle) under the name of your brand; 

→ This will be a bit bigger project, more expensive and involving a few people, but look how much fun you can have! Find a host, think of interesting guests, and create a set or mini recording studio (it can even be a corner in your warehouse). The whole show can be produced under your brand name, about topics in your industry – and you as the owner don’t have to show up in front of the camera at all. 

What you should know before starting a company YouTube channel; 

• a YouTube channel is a long-term project; you need to prepare scripts, sets, maybe organize a production crew [check our services], set deadlines and maybe do some other things

• a YouTube channel is a great solution for brands whose audience spends time on this platform. So if you want to reach a very specific but young audience with your services or products, being a brand on YouTube can help you do that

• if you build an engaged YouTube channel, you may find that more brands or companies will want to work with you. You can start new projects this way or introduce sponsored segments

• it’s a good idea to publish video content on YouTube regularly; set a publication schedule in advance, for example, once a week, always on the same day. This will allow your audience to get used to the fact that there is always a new episode on your channel on Tuesday at 18:00. So you can record several episodes in one or more days and publish them regularly over the following weeks

• you can also monetize your YouTube channel; to do this, you need to join the YouTube affiliate program. You can then generate income from the ads that will be displayed while watching the episode. However, there are some special requirements that you need to meet, such as having more than 1000 subscribers to your channel

As you can see, having a company YouTube channel can be really useful. Especially if you want your brand to be recognized by a young audience. There is also a place for you on YouTube – think about what kind of content you could publish on this platform. 

We can help you produce episodes for your YouTube channel
— find out more hier. —

The post A few reasons why you should have a YouTube channel for your brand appeared first on Multiflow Media - Videoproductie - Live Streaming.

If you haven’t worked with a video production team yet, you’re probably wondering what such collaboration looks like. How much time does it take to record a 30-second video or a few minutes episodes on YouTube. In this post, I will tell you how the cooperation with us looks like.

Everything starts with a conversation. 

Since you’re thinking about introducing video to your business, you already have a mini idea in your head. You know more or less what you want, but… only you know. That’s why a conversation with the production team is very important. You need to tell us about your idea, maybe you have some inspiration, you have seen something from another company and you would like to try it too. Visualize your idea as much as you can.   

At the first meeting, we want to talk. That’s why the first conversation is free. We want to get to know your vision, budget, and initial turnaround time. We also want to give you some tips and our ideas.

After such a conversation it will be much easier for us to prepare an offer for you, propose a script, think about the time we need for shooting and about many other aspects. 

Many things “depend on”…. something.  

When you watch various cool videos on the Internet, you don’t really think about how much time it took to produce a few seconds of video. When you watch an episode on YouTube you see already finished material. You do not think about the fact that recording it could have taken even a few days. 

That is why the information you give us is important to us. It determines, for example:

– how many days we need for recording, 

– if we need to prepare the scenery beforehand

– how many and in which locations we will record

– what equipment we have to prepare 

Have you accepted our offer? Then it’s script time. 

In our company, every project has its own script. Even if it has to be very basic, described in just a few points – it is still a script. Why is it so important? First of all, thanks to it, we will not forget anything. A script is also your notes – write down everything you want to say, and show. With this support on paper, you will feel much more confident! It also helps to keep your schedule on track so that you get it all done.

We arrive at the site, set up the equipment and begin recording.

Finally, we meet on location. But before we start recording, we have to set everything up first. So the camera operator needs at least half an hour to prepare the cameras, set up the lights, connect the microphones and check everything. 

Consider that every change of location is also a change of light and camera settings. We take care of every detail, because we want your video to be on a high level. Therefore, even such a seemingly small detail as adjusting the lamp is very important for the final result. 

Is everything set up? Is everybody ready? Lights, camera, action – we start recording.

Video editing – what you should know.   

In fact, the most time-consuming process is editing. After one full day of recording, we have a lot of material to check. We have to watch it all carefully first, then choose the most important and best moments. In short, we have to set the preliminary structure of the video. And this is just the beginning. 

To make your video interesting, we also need to find the right music for it and match it with your video. There are also other effects such as transitions, colors, subtitles, or sound effects. Everything is chosen according to the project, that’s why we approach each order individually. We select all the elements so that the final video flows with your flow. 

Video version ready for viewing – time for your feedback

When our first video version is ready, we send it to you. If you have any changes, something you would like to add or remove, something you don’t like – this is the moment to tell us about it. 

Remember that the amount of changes is included in the offer. If you want to make any changes, describe exactly what you don’t like and how you would like to change it. The more specific information you give us, the easier and faster we can make changes to the video. 

Video ready – we send it to you!

When everything is ready and the final version has been approved by you, you will receive the finished video from us. We can send it to you via a link from which you download it. But we can also save it on an external drive that you share with us, or make it available on our channels or yours if we can temporarily access it.

Do you have questions? Just ask us – we are open to all questions!  

Do you know what is most important to us? Communication and a fun and relaxed atmosphere. We enjoy our work and we are happy that with our experience in the video industry, we can help you grow your business. We focus on cool and creative collaboration during video production.

Ready to bring video into your business? Set up a meeting and let’s talk about your video project.

The post Video production workflow appeared first on Multiflow Media - Videoproductie - Live Streaming.