Over the past few years, we have had to adapt to a new form of events – hybrid events.

The event industry is one that has had to especially find its feet in the new reality. Learning the benefits of hybrid events along the way. Live streaming at these events has become very popular and is being used in diverse industries. In an interview with Krowden.com, a Dutch event tech company, you will learn how to use modern event solutions and why you should do events online!

We spoke to Tyler Wood, Marketing & Brand Manager at Krowden.com (before NetworkTables) about what he has learned about Hybrid events…

If someone has never experienced a hybrid event before, what can you say about it?

A hybrid event is a fancy way of saying an event that is taking place both online and offline.

For example, in-person events happen at a venue – a physical location where people meet and gather to connect with each other. On the other hand, virtual events take place entirely on a screen, much easier for anyone to attend from anywhere. A lot of these are webinars and knowledge sessions.

It’s definitely become more prevalent in the last few years. For some time, many events were only virtual during the pandemic – it was the only way. Now a middle ground has been struck. People definitely still desire to go to physical events, if not just to see people again, but it is undeniable that virtual has its benefits too. Hybrid events are a modern type of event that includes components of both. Practically, it usually involves splitting a multi-day event into in-person days and virtual days, so everyone has a chance to attend.

Why it’s worth doing hybrid events for an event or brand?

There are benefits to in-person events and there are benefits to virtual. Of course, it’s possible to go wrong, but what we see is that many virtual event components are relatively cheap to reap the benefits. The cost of setting up an extra camera and screen compared to adding another event venue really provides little excuse to not take an event hybrid.

It provides attendees with the opportunity to choose – wherever they are. More choice leads to higher engagement. Previous clients who were never able to attend from overseas now have an option to at least partly become involved with the event. That’s a guest that never would have attended otherwise. Due to this, it also seems to have become expected in many cases. Adapt or die, as they say. Many attendees count on online attendee lists or pre-seating plans to make connections ahead of the event.

Of course, creating a hybrid event also opens the reach up massively. As said before, now many more people can see your event. Plus, they can be selective with what sessions they want to watch. People can come for just one keynote they’re really interested in, rather than investing an entire day.

More touchpoint means more potential connections, and we’re all for networking at events. That’s where we see the true ROI, meaningful conversations and new potential deals.

When did hybrid events become more popular?

We faced at least two years of virtual events, it’s something we were prepared for, but we faced a lot of customers that rapidly wanted to go from in-person events to something that was watched online.

Now, event organizers and attendees alike have seen the benefits of certain virtual components, and they aren’t going away. Even if people still have the desire to get back to see people again. After the pandemic, hybrid events are more time-efficient for everyone.

What are your tips for preparing for your first hybrid event?

It often depends on what landscape you are coming from. Do you have experience with in-person events that you want to take online, or vice versa? Perhaps you have never done any type of event before, in which case it’s basically like running two events.

Think of your in-person attendees first, they are typically more invested if they are travelling, and therefore your virtual experiences will fit around them.

If it’s your first time running an event, always, always make sure to test everything first. A full rehearsal as if it was about to start for real. To make sure all the systems and tech are working properly together, not just on their own.

Is it expensive to organize a hybrid event?

When considering the cost of a hybrid event, it’s best to think of it as an in-person event first, with the added extras of a virtual event. You will still have all the fixed costs of the venue, catering, staff, and anything else you might have prepared.

In comparison, the virtual added components are relatively cheap. For example, screens, cameras, and an event streaming solution. However, always be sure you have the staff, either internal or external, that are ready to run all the tools.

What is something all hybrid events should do?

Something that we suggest before going forward with any hybrid event is to analyse who will be coming. Younger people tend to be more tech-savvy and depending on your audience you know where to concentrate your hybrid efforts. Some people, depending on age or industry are more open to a virtual event.

Regardless, providing a virtual stream or area means an exponentially greater ROI for your brand. We always suggest live-streaming over on-demand recordings. Providing recordings are a good “nice to have” and while a lot of people ask for it, we’ve seen the numbers and people don’t tend to watch them long after the event. On the other hand, live streaming seems to bring a lot more value to an event. It brings the virtual experience closer to the in-person feeling and helps to get people into that atmosphere.

At the end of the day, hybrid events are a great way to make potential connections and increase value. Taking the advantages of both in-person and virtual is a win-win for everyone.

Why do a hybrid event with Krowden.com?

Krowden.com is an all-in-one events platform that allows you to host video webinars, streams, roundtables and 1-on-1 meetings for online events, Meanwhile, it allows for agendas, schedules and more at in-person events within the same platform – ideal for keeping all the tools together for hybrid events. The platform also avoids the annoying step of having to download another app for the event, we see many people drop off at this stage, so we like to keep everything down to one link to get in beforehand.

The goal is to reduce the number of tools people need for hybrid events down to just one – making things as simple to manage as possible.

About Krowden (before NetworkTables)

Krowden.com (2015) is an event platform for organizers to help their attendees meet the right people at events – created by event managers. Providing insights into who is attending an event, where, and the tools to book an appointment without the headache of creating another account or profile. As well as the ability to create your own roundtable, keynote, and workshop events all year long.

Also interesting: “Some practical advice on how to prepare for your first live video”

The post Haven’t done a hybrid event yet? Krowden.com tells you why it’s worth it! – Interview appeared first on Multiflow Media - Videoproductie - Live Streaming.

If you haven’t worked with a video production team yet, you’re probably wondering what such collaboration looks like. How much time does it take to record a 30-second video or a few minutes episodes on YouTube. In this post, I will tell you how the cooperation with us looks like.

Everything starts with a conversation. 

Since you’re thinking about introducing video to your business, you already have a mini idea in your head. You know more or less what you want, but… only you know. That’s why a conversation with the production team is very important. You need to tell us about your idea, maybe you have some inspiration, you have seen something from another company and you would like to try it too. Visualize your idea as much as you can.   

At the first meeting, we want to talk. That’s why the first conversation is free. We want to get to know your vision, budget, and initial turnaround time. We also want to give you some tips and our ideas.

After such a conversation it will be much easier for us to prepare an offer for you, propose a script, think about the time we need for shooting and about many other aspects. 

Many things “depend on”…. something.  

When you watch various cool videos on the Internet, you don’t really think about how much time it took to produce a few seconds of video. When you watch an episode on YouTube you see already finished material. You do not think about the fact that recording it could have taken even a few days. 

That is why the information you give us is important to us. It determines, for example:

– how many days we need for recording, 

– if we need to prepare the scenery beforehand

– how many and in which locations we will record

– what equipment we have to prepare 

Have you accepted our offer? Then it’s script time. 

In our company, every project has its own script. Even if it has to be very basic, described in just a few points – it is still a script. Why is it so important? First of all, thanks to it, we will not forget anything. A script is also your notes – write down everything you want to say, and show. With this support on paper, you will feel much more confident! It also helps to keep your schedule on track so that you get it all done.

We arrive at the site, set up the equipment and begin recording.

Finally, we meet on location. But before we start recording, we have to set everything up first. So the camera operator needs at least half an hour to prepare the cameras, set up the lights, connect the microphones and check everything. 

Consider that every change of location is also a change of light and camera settings. We take care of every detail, because we want your video to be on a high level. Therefore, even such a seemingly small detail as adjusting the lamp is very important for the final result. 

Is everything set up? Is everybody ready? Lights, camera, action – we start recording.

Video editing – what you should know.   

In fact, the most time-consuming process is editing. After one full day of recording, we have a lot of material to check. We have to watch it all carefully first, then choose the most important and best moments. In short, we have to set the preliminary structure of the video. And this is just the beginning. 

To make your video interesting, we also need to find the right music for it and match it with your video. There are also other effects such as transitions, colors, subtitles, or sound effects. Everything is chosen according to the project, that’s why we approach each order individually. We select all the elements so that the final video flows with your flow. 

Video version ready for viewing – time for your feedback

When our first video version is ready, we send it to you. If you have any changes, something you would like to add or remove, something you don’t like – this is the moment to tell us about it. 

Remember that the amount of changes is included in the offer. If you want to make any changes, describe exactly what you don’t like and how you would like to change it. The more specific information you give us, the easier and faster we can make changes to the video. 

Video ready – we send it to you!

When everything is ready and the final version has been approved by you, you will receive the finished video from us. We can send it to you via a link from which you download it. But we can also save it on an external drive that you share with us, or make it available on our channels or yours if we can temporarily access it.

Do you have questions? Just ask us – we are open to all questions!  

Do you know what is most important to us? Communication and a fun and relaxed atmosphere. We enjoy our work and we are happy that with our experience in the video industry, we can help you grow your business. We focus on cool and creative collaboration during video production.

Ready to bring video into your business? Set up a meeting and let’s talk about your video project.

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We have collected the most frequently asked questions about the video and live streaming. If you haven’t found the answer to your question – just write to us!

How much does a video cost?

Hmmm…. That’s like asking how much does it cost to build a house? The answer is one – it depends on the project. In our offer “Video & Live Services” you will find prepared packages with price information. The final price depends on the project you want to realize. You can make a free appointment to speak with us about your video ideas. 

Can I get a free quote/project pricing?

Of course, you can! The offer is prepared for each project individually. Many aspects depend on something. For example, it depends on the number of recording days, equipment, scenography, additions such as a voiceover, and many other details. That is why we encourage you to make an appointment with us for a free meeting or a video call. We can then discuss your project and idea, which will allow us to prepare a personalized offer.

How long does it take to shoot a video?

It all depends on the script and the project. That’s why talking about the project is so important, because on the basis of it we prepare a script, which allows us to determine how long the shooting will take. We are able to shoot most of the formats in one working day, while larger projects, such as those with several locations, may require several days a week. 

How much time does it take to edit a video? 

We’ll say it again, but that also depends. Among other things, it depends on the type of material shot, whether the final version of the video needs to be subtitled in another language or if a voiceover needs to be recorded under the video. It also depends on how many corrections you make to the project and how much additional time we will have to dedicate to them. The simplest ideas can be delivered to you within a few days.

Do you produce videos in Dutch?

Absolutely! We have already done several projects for our Dutch clients, you can find them in our portfolio. We don’t want to be limited to one language, so our social media communication is in English.

Do I have the opportunity to correct the video?

Yes, of course. We always offer at least one revision of the project so that you can make corrections to the video if necessary. The number of revisions is specified in the contract. Any additional revisions generate costs and increase the turnaround time.

Can I propose music for my film myself? 

Yes, you can propose music for your film, but keep in mind that using popular songs can be expensive. We will choose a few songs in a similar style that you suggest.

If the music is chosen by the editor, the costs are already included in the film price.

Can the video have subtitles in another language?  

Yes, of course. If your video will be in Dutch, we can add English or Dutch subtitles. And vice versa. We can also prepare subtitles in other languages. Such subtitles can be included directly in the video or be prepared to upload for example on YouTube. 

Can live streaming be saved?

Yes, we can save a copy of the broadcast and send it to you. You will be able to share the saved broadcast anywhere you want, for example, save it to your YouTube channel.  

Can the live streaming be watched later? 

Yes, if the broadcast has been recorded, saved, and made available for viewing. 

What platforms can I choose for live video?

Live video can be broadcast on platforms such as YouTube, Facebook, Instagram, Twitch, LinkedIn, Google Meet, Zoom and any other platform that uses the appropriate data transmission protocol. When creating a live event, we get the address and key used for a specific broadcast from the platform.

Can live streaming be accessed for a fee?

Live streaming can be free and paid. It is all up to you. You can arrange to sell access to the live stream and provide a special link to people who have paid. This is something similar to standard event tickets, only you sell them online.  

Can I broadcast on several platforms at the same time?

Yes, it is possible. We can broadcast your live video to several platforms at once. For example, on YouTube and Facebook at the same time, or on other platforms that allow this option. There are various technical issues involved, which we will need to discuss together in terms of which platforms you choose.  

Do I have to give you my social media password to do a live stream? 

You don’t need to give us your password, but for some social channels, in order for us to connect the camera to your feed, you will need to log in to your profile on our equipment. These are technical issues that we will be happy to explain to you during the call. 

But don’t worry, we don’t need to know this password and it will never be saved by us. However, we recommend that you change the password to a new one for the time of the broadcast, and then immediately change it back to the original password after the transmission. 

How much does live streaming cost? 

The prices for live streaming services depend on the order and the location. The price for one hour of live streaming starts from €200. We prepare each offer according to the order. Please write to us and give us more details about your live stream and we will prepare a free, yet non-binding offer for you. 

In which cities in the Netherlands do you work?

We focus on the area around Utrecht and Eindhoven, but we are not limited to these regions. We will be happy to visit you in other places throughout the Netherlands.

Do we travel to customers abroad? 

Yes, but only to the western part of Germany and throughout Belgium.

Do you have any other questions? We will gladly answer them!

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Advantages of live streaming:

• Easy access for viewers. Broadcasts can be watched anywhere on earth and on any device with internet access.
• Direct contact with the audience via chat.
• You choose whether the transmission is to be available to the public or only to selected people who will receive a link. 
• The possibility of saving the video and sharing it later.
• Promote your brand in a modern way.
• Real emotions, no editing, no filters. 

For live streaming, you don’t need so much. The basic setup is a camera with a tripod, good lighting, a microphone and of course choosing the platform you want to stream on.

When will live streaming work best? 

1. Webinars: or in other words, interactive online meetings that can take place literally anywhere. You don’t have to rent a room or limit the number of seats. This form of video marketing works well if you are a coach, an expert in some field, and you want to share your knowledge.

2. Conferences: that is, standard meetings that usually take place in some room with a limited number of seats. With live streaming you can host such an event for more people and for those who cannot come to the event. Think about the seniors, people in another country and those who are not feeling well on that particular day. 

3. Events: Take your events to the next level – broadcast them online as well. Access to these events can be paid or free – you decide. With live streaming, many more people can participate in your event! 

4. New collection promotion: do you run an online store? Showcase your products, talk about their advantages and collect orders right away. Thanks to direct interaction with your audience you can immediately find out what others think of your products, collect opinions and analyze them. 

5. Workouts: many people prefer to workout in their home, and so they use various online training classes. For example, if you are a personal trainer, you teach yoga or pilates – then you should think about live streaming! 

Any event you want to host online can be planned and promoted in advance. Organize an event on Facebook, release an ad and invite people to sign up for your live event. Start your live streaming adventure today. 

Do you want to start your adventure with professional live broadcasts?

Let’s do it together! We will gladly help you! Write to us and we will talk about it!

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