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The post Marketing in 2025 – What You Need to Know appeared first on Multiflow Media - Videoproductie - Live Streaming.

*This article is also available in Dutch. Select a language in the left corner.

Clothes and accessories – dress up properly for the video format

If you are preparing for your first performance in front of the camera, you are surely wondering what to wear on that day. Remember to choose a style that is right for the topic and format of the footage. 

The most important thing is that you should feel good and comfortable in the chosen outfit. You don’t want to be thinking about uncomfortable jeans during the recordings. 

If you have to get to the recordings and will be sitting in a train or car for several hours, it is better not to dress in your outfit right away. Pack it up, hang it on a hanger, and then change on the spot. This will help you avoid creases or unforeseen dirt (e.g. while drinking coffee). Of course, if you only have the opportunity. You can ask the producers if there is a changing room or something similar available on the site.

When you arrive, you may be approached by someone with a lavalier microphone, which, depending on the video production, will be attached to some part of your clothing.  

Some tips on what clothes to choose or not to choose for video recording:

• Avoid all shades of green clothing if you know that recording is taking place on green screen 
• White and black shirts are great, but not always in front of the camera lens. Combined with the lights, a white shirt can look gray and old, and a black color is not a good choice if you have a very light skin. A contrast can be created that will make you look older. 
• Avoid very small patterns of checkers and stripes. They might later create weird effects on the viewer’s monitor.
• It is worth having a belt, it is useful for the crew to clip the microphone to it 
• Do not wear jewelry that makes a lot of sounds or collide with furniture or the lavalier microphone. (for example, a lot of different bracelets on one hand). The sound that such bracelets make every time you move your hand can be very unpleasant for people recording and watching. 
• It’s better to leave shiny clothes for other occasions. They can reflect light, so the image and your outfit may not look good.
• The color navy blue and blue are associated with professionalism – a good choice when you want to convey knowledge, inspire confidence.

How to perform well in front of the camera? 

You are waiting to do a live speech, you will probably be a stressed about the event. You can shake off a lot of that stress, admitting your emotions to yourself and someone around you. A quick word or a clever joke about this or something else in the beginning will help you release the tension that you feel. 

If the situation doesn’t let you joke, you have to think different. Being on the stage will make you feel observed and judged by everyone – however, that is not the case. Even if you are the only person on the stage, in the shine of the lights, everyone is there either to focus on their job or to listen to what you have to say or just have a good time. This is a great adventure and with the rest of this article you know all the secrets. Take some more hints, if you want to perform well and professionally.

• During the conversation, look at your interviewee, just talk to him or her like a human being. If you speak to a camera, the lens is the person you talk with. 
• If you are standing, avoid, swaying from side to side. Use your hands to articulate your thoughts, and that will solve the problem of what to do with the hands and with your body. Try to keep a straight posture. Even if you are sitting, try to stay upright, not hunched over. 
• When you finish speaking, try to hold your eyes and breath for a second, freeze your posture looking where you were looking. This allows a video editor, for example, to finish your speech without strange facial expressions or movements in the last frame
• Where and how to hold hands is an individual matter. However, try not to wave your hands in front of your face, nor change the position of your hands every second (once in your pocket, once on your hip, once crossed). Our hand movements should oscillate between the hip line and the chest and help you talk
• Avoid touching your face unnecessarily, also take care of such a hairstyle that will not cause you to have to constantly correct yourself 

Conversation in front of the camera – how to express yourself. 

When you find out that a camera will be on during the conversation, you may immediately feel some discomfort. Many people stress about what they will say and how they will speak, because they know they will be recorded. However, there are a few tips to help you just be yourself. 

• Instead of starting a sentence with “eeee” or “yyyy” – give yourself a second to think about your answer and then begin a grammatically correct sentence. 
• Don’t worry about mistakes, mixing up words or a slip of the tongue is a natural thing. People usually doesn’t notice this while watching a recorded conversation or a live stream. Just correct the word if necessary, then continue with your speech. Of course there are situations where a perfect script text must be used, then it is better to hear the crew and record a new take. Recording a couple of shots to a scripted, complex text is not unusual.
• If there is a microphone in front of you, try to speak towards it, do not turn your head sideways while speaking. You can address things and people next to you, moving your head to the side while keeping your mouth in the same distance from the microphone.
• Speak clearly and calmly, don’t rush. You will then sound less stressed and people will easily understand what you are saying
• Speak to your audience, even if you can’t see the audience. Imagine that you are always speaking to a group of people. If you see the listeners, shortly talk to one person at a time and switch between the rest of the room. 
• Prepare notes for yourself (if you can have them during the recording). But remember to narrate, not recite from a piece of paper
• Before starting your speech, try to relax. Take a few deep breaths and even out your breathing rate. Focus on the talk.

What makeup will look great on camera?

If you are going to perform on TV, don’t be surprised if you are invited to the makeup room before the show. Even men wear makeup during recordings, it’s a normal thing. Makeup balances skin tone, reduces a glowing face, and helps mask some imperfections. Makeup, even light makeup, makes your face look good, but natural in the camera lens. 

If you do the makeup yourself, what should it be to look good on camera? 

• Choose a makeup according to the occasion and the topic of the recording, if you are going to talk about serious things, then do not choose a very strong colorful makeup, which can distract the audience
• Remember that powder is the absolute basis and minimum. Powder makes your face shine-free and looks natural in the video. Strong lamps (and often the stress accompanying the occurrence) make the skin start producing more sebum. If there is no makeup available, and you are not wearing any, use a paper towel to wipe your forehead, checks, nose, and the rest of your face. It will take out some shine as a quick fix.
• It is better if the makeup is not too shiny, you can glow weirdly in the camera, matte makeup is definitely better. You might notice that the studio and film makeup, it’s usually a bit stronger.

It is said that “movie” or “TV” makeup” should be stronger than normal makeup. If you don’t have experience, do your makeup as usual or let the professional do it on the shoot.

Summary: How to perform well in front of the camera? 

Top 5 tips:

1. Dress comfortably so that you feel good in your outfit. Go for natural tones. Avoid green, pure white and black and, most importantly, very small patterns.
2. Choose minimal jewelry. Check that when you make hand movements, the jewelry does not make loud noises.
3. Be yourself, stand or sit up straight. Speak slowly and clearly, and if you make a mistake just go with your flow, mistakes, and slips of the tongue are normal.
4. Do not wave your hands, talk with them. Avoid touching your face. Act naturally.
5. Make sure your face doesn’t shine, especially around the nose and forehead. Matte powder is a product that, as a minimum, is worth having on your face during recordings, recommended  even for men. 

Have you been invited to take part in a video, and you need to prepare for the recordings yourself at home? 

We’ll help you do it right! 

The post How to look good in front of the camera? Keep these tips in mind. appeared first on Multiflow Media - Videoproductie - Live Streaming.

Over the past few years, we have had to adapt to a new form of events – hybrid events.

The event industry is one that has had to especially find its feet in the new reality. Learning the benefits of hybrid events along the way. Live streaming at these events has become very popular and is being used in diverse industries. In an interview with Krowden.com, a Dutch event tech company, you will learn how to use modern event solutions and why you should do events online!

We spoke to Tyler Wood, Marketing & Brand Manager at Krowden.com (before NetworkTables) about what he has learned about Hybrid events…

If someone has never experienced a hybrid event before, what can you say about it?

A hybrid event is a fancy way of saying an event that is taking place both online and offline.

For example, in-person events happen at a venue – a physical location where people meet and gather to connect with each other. On the other hand, virtual events take place entirely on a screen, much easier for anyone to attend from anywhere. A lot of these are webinars and knowledge sessions.

It’s definitely become more prevalent in the last few years. For some time, many events were only virtual during the pandemic – it was the only way. Now a middle ground has been struck. People definitely still desire to go to physical events, if not just to see people again, but it is undeniable that virtual has its benefits too. Hybrid events are a modern type of event that includes components of both. Practically, it usually involves splitting a multi-day event into in-person days and virtual days, so everyone has a chance to attend.

Why it’s worth doing hybrid events for an event or brand?

There are benefits to in-person events and there are benefits to virtual. Of course, it’s possible to go wrong, but what we see is that many virtual event components are relatively cheap to reap the benefits. The cost of setting up an extra camera and screen compared to adding another event venue really provides little excuse to not take an event hybrid.

It provides attendees with the opportunity to choose – wherever they are. More choice leads to higher engagement. Previous clients who were never able to attend from overseas now have an option to at least partly become involved with the event. That’s a guest that never would have attended otherwise. Due to this, it also seems to have become expected in many cases. Adapt or die, as they say. Many attendees count on online attendee lists or pre-seating plans to make connections ahead of the event.

Of course, creating a hybrid event also opens the reach up massively. As said before, now many more people can see your event. Plus, they can be selective with what sessions they want to watch. People can come for just one keynote they’re really interested in, rather than investing an entire day.

More touchpoint means more potential connections, and we’re all for networking at events. That’s where we see the true ROI, meaningful conversations and new potential deals.

When did hybrid events become more popular?

We faced at least two years of virtual events, it’s something we were prepared for, but we faced a lot of customers that rapidly wanted to go from in-person events to something that was watched online.

Now, event organizers and attendees alike have seen the benefits of certain virtual components, and they aren’t going away. Even if people still have the desire to get back to see people again. After the pandemic, hybrid events are more time-efficient for everyone.

What are your tips for preparing for your first hybrid event?

It often depends on what landscape you are coming from. Do you have experience with in-person events that you want to take online, or vice versa? Perhaps you have never done any type of event before, in which case it’s basically like running two events.

Think of your in-person attendees first, they are typically more invested if they are travelling, and therefore your virtual experiences will fit around them.

If it’s your first time running an event, always, always make sure to test everything first. A full rehearsal as if it was about to start for real. To make sure all the systems and tech are working properly together, not just on their own.

Is it expensive to organize a hybrid event?

When considering the cost of a hybrid event, it’s best to think of it as an in-person event first, with the added extras of a virtual event. You will still have all the fixed costs of the venue, catering, staff, and anything else you might have prepared.

In comparison, the virtual added components are relatively cheap. For example, screens, cameras, and an event streaming solution. However, always be sure you have the staff, either internal or external, that are ready to run all the tools.

What is something all hybrid events should do?

Something that we suggest before going forward with any hybrid event is to analyse who will be coming. Younger people tend to be more tech-savvy and depending on your audience you know where to concentrate your hybrid efforts. Some people, depending on age or industry are more open to a virtual event.

Regardless, providing a virtual stream or area means an exponentially greater ROI for your brand. We always suggest live-streaming over on-demand recordings. Providing recordings are a good “nice to have” and while a lot of people ask for it, we’ve seen the numbers and people don’t tend to watch them long after the event. On the other hand, live streaming seems to bring a lot more value to an event. It brings the virtual experience closer to the in-person feeling and helps to get people into that atmosphere.

At the end of the day, hybrid events are a great way to make potential connections and increase value. Taking the advantages of both in-person and virtual is a win-win for everyone.

Why do a hybrid event with Krowden.com?

Krowden.com is an all-in-one events platform that allows you to host video webinars, streams, roundtables and 1-on-1 meetings for online events, Meanwhile, it allows for agendas, schedules and more at in-person events within the same platform – ideal for keeping all the tools together for hybrid events. The platform also avoids the annoying step of having to download another app for the event, we see many people drop off at this stage, so we like to keep everything down to one link to get in beforehand.

The goal is to reduce the number of tools people need for hybrid events down to just one – making things as simple to manage as possible.

About Krowden (before NetworkTables)

Krowden.com (2015) is an event platform for organizers to help their attendees meet the right people at events – created by event managers. Providing insights into who is attending an event, where, and the tools to book an appointment without the headache of creating another account or profile. As well as the ability to create your own roundtable, keynote, and workshop events all year long.

Also interesting: “Some practical advice on how to prepare for your first live video”

The post Haven’t done a hybrid event yet? Krowden.com tells you why it’s worth it! – Interview appeared first on Multiflow Media - Videoproductie - Live Streaming.

We have collected the most frequently asked questions about the video and live streaming. If you haven’t found the answer to your question – just write to us!

How much does a video cost?

Hmmm…. That’s like asking how much does it cost to build a house? The answer is one – it depends on the project. In our offer “Video & Live Services” you will find prepared packages with price information. The final price depends on the project you want to realize. You can make a free appointment to speak with us about your video ideas. 

Can I get a free quote/project pricing?

Of course, you can! The offer is prepared for each project individually. Many aspects depend on something. For example, it depends on the number of recording days, equipment, scenography, additions such as a voiceover, and many other details. That is why we encourage you to make an appointment with us for a free meeting or a video call. We can then discuss your project and idea, which will allow us to prepare a personalized offer.

How long does it take to shoot a video?

It all depends on the script and the project. That’s why talking about the project is so important, because on the basis of it we prepare a script, which allows us to determine how long the shooting will take. We are able to shoot most of the formats in one working day, while larger projects, such as those with several locations, may require several days a week. 

How much time does it take to edit a video? 

We’ll say it again, but that also depends. Among other things, it depends on the type of material shot, whether the final version of the video needs to be subtitled in another language or if a voiceover needs to be recorded under the video. It also depends on how many corrections you make to the project and how much additional time we will have to dedicate to them. The simplest ideas can be delivered to you within a few days.

Do you produce videos in Dutch?

Absolutely! We have already done several projects for our Dutch clients, you can find them in our portfolio. We don’t want to be limited to one language, so our social media communication is in English.

Do I have the opportunity to correct the video?

Yes, of course. We always offer at least one revision of the project so that you can make corrections to the video if necessary. The number of revisions is specified in the contract. Any additional revisions generate costs and increase the turnaround time.

Can I propose music for my film myself? 

Yes, you can propose music for your film, but keep in mind that using popular songs can be expensive. We will choose a few songs in a similar style that you suggest.

If the music is chosen by the editor, the costs are already included in the film price.

Can the video have subtitles in another language?  

Yes, of course. If your video will be in Dutch, we can add English or Dutch subtitles. And vice versa. We can also prepare subtitles in other languages. Such subtitles can be included directly in the video or be prepared to upload for example on YouTube. 

Can live streaming be saved?

Yes, we can save a copy of the broadcast and send it to you. You will be able to share the saved broadcast anywhere you want, for example, save it to your YouTube channel.  

Can the live streaming be watched later? 

Yes, if the broadcast has been recorded, saved, and made available for viewing. 

What platforms can I choose for live video?

Live video can be broadcast on platforms such as YouTube, Facebook, Instagram, Twitch, LinkedIn, Google Meet, Zoom and any other platform that uses the appropriate data transmission protocol. When creating a live event, we get the address and key used for a specific broadcast from the platform.

Can live streaming be accessed for a fee?

Live streaming can be free and paid. It is all up to you. You can arrange to sell access to the live stream and provide a special link to people who have paid. This is something similar to standard event tickets, only you sell them online.  

Can I broadcast on several platforms at the same time?

Yes, it is possible. We can broadcast your live video to several platforms at once. For example, on YouTube and Facebook at the same time, or on other platforms that allow this option. There are various technical issues involved, which we will need to discuss together in terms of which platforms you choose.  

Do I have to give you my social media password to do a live stream? 

You don’t need to give us your password, but for some social channels, in order for us to connect the camera to your feed, you will need to log in to your profile on our equipment. These are technical issues that we will be happy to explain to you during the call. 

But don’t worry, we don’t need to know this password and it will never be saved by us. However, we recommend that you change the password to a new one for the time of the broadcast, and then immediately change it back to the original password after the transmission. 

How much does live streaming cost? 

The prices for live streaming services depend on the order and the location. The price for one hour of live streaming starts from €200. We prepare each offer according to the order. Please write to us and give us more details about your live stream and we will prepare a free, yet non-binding offer for you. 

In which cities in the Netherlands do you work?

We focus on the area around Utrecht and Eindhoven, but we are not limited to these regions. We will be happy to visit you in other places throughout the Netherlands.

Do we travel to customers abroad? 

Yes, but only to the western part of Germany and throughout Belgium.

Do you have any other questions? We will gladly answer them!

The post FAQ – about video and live streaming appeared first on Multiflow Media - Videoproductie - Live Streaming.

Decided to go live streaming but completely unsure where to start? Read some of our tips on how to prepare for your first live video on social media. 

Plan what your live will be about – write down the title and take notes! 

Before you sit down in front of the camera, think about what you are going to talk about. Write down the key points that will help you lead the broadcast. Write down all the key words you want to talk about. Let your notes be like road signs for you. They will help you not to stray from the main topic during your live broadcast.

No idea for live streaming? You get the best topics for live video every day from your clients. Read their feedback or frequently asked questions. 

Prepare a place where you will host a live video

Make sure you have a comfortable place, preferably in as much natural light as possible. Check what will be behind you, if there are any unnecessary things. Remove or cover anything that should not be in the frame of your camera. Also prepare something to drink, it will come in handy. 

Check the equipment – lights, camera, microphone. 

Set up your recording equipment, place your phone or camera on a tripod or other stable mount. Check that the battery is charged and all cables are connected. Set up extra lights and be sure to turn on your microphone. Ah, and of course make sure you are connected to the internet – that’s the most important thing! 

You don’t have to have a professional crew taking care of the technical side of your live video right away…. But such a crew will definitely make things easier and save you stress

Make the thumbnail before the live broadcast starts.

If you already know that you will want to save your live on instagram, then you will find this #livehack useful. Prepare a thumbnail that you will use later to promote your live. It can be a photo, it can be a project made in Canva, for example. It’s important to have such a thumbnail already saved in your camera roll so that you can use it as a thumbnail for your live video later on.

Mute notifications but set your watch. 

Mute any notifications that might distract you. Especially if you use your phone during your broadcast. You don’t want a notification to interrupt your live stream. 

However, it is worth thinking about your watch. If you have planned a live broadcast for 45 minutes, set your watch so that you can make it on time. Preferably 10 minutes ahead of time so you know your broadcast is about to end. Live on Instagram can now last up to 4 hours. 

You’re ready to host your live video!

Good luck.  

Need technical support? You’re in the right place!
Let us know how and when we can help you.

The post Some practical advice on how to prepare for your first live video appeared first on Multiflow Media - Videoproductie - Live Streaming.

Advantages of live streaming:

• Easy access for viewers. Broadcasts can be watched anywhere on earth and on any device with internet access.
• Direct contact with the audience via chat.
• You choose whether the transmission is to be available to the public or only to selected people who will receive a link. 
• The possibility of saving the video and sharing it later.
• Promote your brand in a modern way.
• Real emotions, no editing, no filters. 

For live streaming, you don’t need so much. The basic setup is a camera with a tripod, good lighting, a microphone and of course choosing the platform you want to stream on.

When will live streaming work best? 

1. Webinars: or in other words, interactive online meetings that can take place literally anywhere. You don’t have to rent a room or limit the number of seats. This form of video marketing works well if you are a coach, an expert in some field, and you want to share your knowledge.

2. Conferences: that is, standard meetings that usually take place in some room with a limited number of seats. With live streaming you can host such an event for more people and for those who cannot come to the event. Think about the seniors, people in another country and those who are not feeling well on that particular day. 

3. Events: Take your events to the next level – broadcast them online as well. Access to these events can be paid or free – you decide. With live streaming, many more people can participate in your event! 

4. New collection promotion: do you run an online store? Showcase your products, talk about their advantages and collect orders right away. Thanks to direct interaction with your audience you can immediately find out what others think of your products, collect opinions and analyze them. 

5. Workouts: many people prefer to workout in their home, and so they use various online training classes. For example, if you are a personal trainer, you teach yoga or pilates – then you should think about live streaming! 

Any event you want to host online can be planned and promoted in advance. Organize an event on Facebook, release an ad and invite people to sign up for your live event. Start your live streaming adventure today. 

Do you want to start your adventure with professional live broadcasts?

Let’s do it together! We will gladly help you! Write to us and we will talk about it!

The post Bring live streaming into your business appeared first on Multiflow Media - Videoproductie - Live Streaming.